
A Sportsman's Life
How I Built Orvis by Mixing Business and Sport
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Doug Ordunio
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Insights from a businessman who achieved the ultimate accomplishment—transforming his personal enthusiasm into a wildly successful company.
Imagine if you could live a life in which there were no boundaries between work and play, if you could blend the job you love—running a company that is committed to excellence—with the outdoor pastimes that are your greatest passions. This is the life that Leigh Perkins lived. In 1965, Perkins bought Orvis, a modest mail order company, and over the next thirty years he revolutionized the catalog industry, successfully combining his love for the outdoors with his business acumen.
A Sportsman's Life is the story of a man, his company, and his love of the outdoors, his commitment to conservation, and his infectious enthusiasm for the good life. This memoir is a great listen for any angler or hunter—and even for those of us who just want to dress like one.
©1999 by Leigh Perkins (P)1999 NewStar Media Inc.批評家のレビュー
"Orvis succeeds because Mr. Perkins sells the lifestyle that he and his wife, Romi, lead." (The Wall Street Journal)