Jake Anderson

Cusco, Peru

In a world where success often means hustle and high-stakes achievements, Jake Anderson provides a refreshing perspective on true thriving. As a Mindset, Meditation, and Performance Coach, Jake’s life has shifted dramatically from the fast-paced realm of digital marketing to a serene existence in the Sacred Valley of Cusco, Peru.

Jake’s journey began not amidst tranquil mountains but in the bustling world of digital marketing. As the head of a successful agency in the fitness industry, he was living what many would envy—jet-setting, leading a large team, and seemingly having it all. However, beneath this facade, Jake found himself increasingly unhappy. “I was very busy, but I wasn’t very happy,” he reflects. “I felt pretty down and wasn’t that great to be around.”

The turning point came with COVID-19, prompting Jake to wind down his business and embark on a journey of self-discovery. He delved into mindfulness, meditation, and plant medicine, which ultimately led him to Peru. Here, he has crafted a new life dedicated to helping others find their paths to fulfillment.

In the Sacred Valley, Jake’s lifestyle is a world away from his previous one. “My lifestyle is a lot different now,” he notes. “I feel a lot more present, happy, and aligned.” His coaching now centers on guiding others to achieve the same peace and clarity he has found.

Jake’s retreats in Peru offer a chance to slow down, reconnect, and engage with the cultural traditions of the Andes. “The retreats help people connect with themselves and the Earth,” he explains. “It’s about getting back to basics and cultivating more prayer and mindfulness.” These retreats, co-facilitated with his Peruvian partner, feature practices like despacho ceremonies—offerings to Pachamama (Mother Earth)—and temazcals, a traditional sweat lodge experience. The aim is to help participants integrate these experiences into their daily lives, fostering a deeper connection to their bodies, minds, and spirits.

Jake’s coaching approach is tailored to each client’s needs. “In a group setting, it’s challenging to delve deeply into individual issues,” he admits. Group sessions often focus on shared practices such as meditation and somatic exercises, while one-on-one sessions allow for a more personalized approach. “It’s about understanding the client and helping them draw out their own wisdom,” he says.

Whether working individually or in groups, Jake’s goal is to help clients slow down and connect with their inner selves. His method is grounded in mindfulness, meditation, and a deep understanding of the mind-body connection. “One of the main things I do is help clients slow down and realize they have a body,” Jake explains. “It’s about observing what’s happening within them and learning to detach from their emotions and thoughts.”

Living in Peru has profoundly influenced Jake’s coaching practice. “It has given me a much deeper connection with the body and with nature,” he says. This connection is evident in his coaching, where he integrates the spiritual richness of Peru into his work.

A significant aspect of this integration is the use of plant medicine, which Jake and his partner incorporate into their retreats. “Prayer wasn’t part of my practice before coming to Peru,” he shares, “but now it’s something I’ve cultivated a lot.” This spiritual dimension has become a cornerstone of Jake’s coaching, helping clients connect with something greater than themselves.

As our conversation concludes, Jake offers a simple yet profound piece of advice: “Smile, breathe, and slow down.” This encapsulates his journey and his work—helping clients find peace, purpose, and alignment in a demanding world.

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