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What are the Differences between B2B and ABM Marketing?
- 2024/10/24
- 再生時間： 41 分
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あらすじ・解説
In this episode of "Digital Marketing from the Trenches," your co-hosts Dan Nedelko and Joseph DellaVecchia discuss the differences between Account-Based Marketing (ABM) and Business-to-Business (B2B) marketing. The Differences Between ABM and B2B Sales and Marketing B2B is a subset of ABM, emphasizing the importance of understanding ideal customer profiles and target accounts. While ABM focuses on high-value, personalized engagement, while B2B casts a wider net. There is still a need for a strong sales and marketing alignment, effective cold email outreach strategies, and the role of platforms like LinkedIn Sales Navigator all play a part in getting better more actionable information. We also touch on the importance of diverse content and authentic engagement on LinkedIn to build relationships and maintain interest throughout the sales process. TL;DR Version Target account lists and how to build them. Data enrichment and how it relates to target account lists. We'll be creating workshops and tutorials on YouTube about using platforms like Apollo.io and LinkedIn Sales Navigator. Transcript Expand to read the full transcript Dan Nedelko 0:09And welcome everybody to another episode of live at the hive digital marketing from the trenches. I am your host, Dan Nedelko, and I'm here with Joseph DellaVecchia 0:19Joe dellavecchio, one of your other hosts as well. And I feel like it was co host, but I feel like at this point I've been promoted. I'm promoting myself, Dan Nedelko 0:25okay, promoting yourself to host. I am now the co host with Joe. There we go. We are. We are co hosts, truly co hosts. Welcome to another episode of digital marketing from the trenches. And in this episode. We are going to talk more about ABM. As we started out this process, we thought it would be an episode. We quickly realized it was going to be a whole bunch of episodes. There's a lot to unpack today. We're going to be talking about the distinct differences between Account Based Marketing and B to B marketing, which often get conflated. So we're going to talk a little bit about the two differences between the two approaches, how B to B is actually kind of a subset of ABM, and you can actually prep your B to B or your ABM efforts, I should say, by creating a strong infrastructure on B to B marketing, which is really time well spent. Joseph DellaVecchia 1:23There we go. Bit of a mouthful there, little Dan Nedelko 1:26bit, little bit. And I ad libbed that Joseph DellaVecchia 1:30it was very it was very smooth, very well done. Dan Nedelko 1:32Thank you reliving my high school drama days. So yeah, but just Joseph DellaVecchia 1:37to build on what you were saying there, Dan, one thing that we talk about all the time. We're talking about as the inspiration for this episode is just how often so many people think they're ready for ABM, but they're not ready for ABM. And we touched on that a little bit in our last episode, but and we talked about so too, the how sales and marketing alignment needs to be strong, and in order to that, you have to have a fair understanding of what each thing is. So let's just quickly go back and let's recap what is ABM from what we talked about last time, ABM is Account Based Marketing. It's a strategic approach that focuses on targeting and engaging specific, high value accounts, rather than casting a wide net. It's a method that aligns marketing and sales efforts to create personalized buying experiences for key accounts. ABM treats individual accounts and markets as their own right. It involves tailoring marketing campaigns and content specific accounts, and it's data driven and relies heavily on customer insights and also on teamwork as well, and being able to align your initiatives objectives and taking the data real time and reports and being able to adjust your strategies effectively. Dan Nedelko 2:43There you go. Actually,