What if the raw immediacy of Bruce Springsteen's Nebraska—recorded on a four-track cassette in his bedroom—could be a blueprint for today’s musicians to create without the barriers of studio costs or complex tech?

That’s the mission of RT60’s Dr. Mike Exarchos and Dr. Rob Toulson, creators of Songzap. The app blends a DIY ethos with AI technology to allow musicians to craft polished multi-track demos directly on their phones. Designed to provide access and education for those who might otherwise be put off by the technical aspects of making music, Songzap uses AI to simplify song arrangement, while preserving the raw vibe of in-the-moment creativity.

Drawing inspiration from Springsteen's bold release of a lo-fi cassette recording (Atlantic City), we explore how capturing the creative moment can outweigh the pursuit of polished perfection. We talk through the story of Wilfy Williams, a busker who went on to record a studio album with Rob, and how this journey in turn shaped the development of Songzap to meet the needs of singer-songwriters. We also turn the spotlight onto emerging artist Theanò, whose loop-based vocal arrangement approach to capturing her ideas highlights the range of use cases that Songzap can be put to, from demo sketch pad to full production suite.

Join us as we discuss creativity vs. technology, the value of pairing tech with education to elevate artistry, and how avoiding perfectionism can lead to a better final product.

If you're a music tech startup looking to tell your story in your market better, go to https://cold.inc to book a free, 20-minute call to discuss your go-to-market strategy.

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