Casting Not Hiring reimagines entrepreneurship as a dynamic theatrical performance, guiding business leaders to build high-energy teams by casting the right talent, setting clear expectations, and ensuring new hires thrive from day one.

In Casting Not Hiring, Dan Sullivan redefines the way entrepreneurs build teams, arguing that a thriving business is more like a high-energy theater production than a traditional corporate structure. Rather than simply filling job positions, business leaders should focus on casting the right talent in roles that align with their strengths, ensuring a powerful and cohesive performance. Sullivan introduces his 4x4 tool, a proven framework that helps entrepreneurs attract the right people, set clear expectations, and provide new hires with a roadmap for success. By identifying and communicating deal breakers upfront, companies can create a culture of alignment and excellence from day one.

This book builds on the core teachings Dan has shared with clients for over a decade, and it marks an evolution in his approach, as Strategic Coach has refined the Casting Not Hiring process through real-world testing. For the first time, Dan collaborates with Jeffery Madoff, an acclaimed creative director and author, whose background in branding and storytelling adds a fresh dimension to the book. With insights drawn from both business strategy and the creative arts, Casting Not Hiring provides entrepreneurs with a practical, tested system for assembling teams that drive innovation, engagement, and long-term success. Whether you're scaling your business or refining your hiring approach, this book will transform the way you think about talent, teamwork, and leadership.