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Stop Being Afraid To Raise Your Prices with Ryan Delk | Horizons Pod

Stop Being Afraid To Raise Your Prices with Ryan Delk | Horizons Pod

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 Listen now on YouTube, Spotify, and Apple.—Ryan Delk is the CEO and Founder of Primer, a platform that helps the top 1% of teachers launch microschools in their communities, and he’s spent the last decade building tech companies like Square, Gumroad, and Omni.Here’s some of my takeaways from this week’s episode…1/ 🎯 High Agency > High Experience: The best leaders aren't just experienced—they believe they can shape outcomes through action. Look for people who take ownership and drive results, regardless of their background or years of experience.2/ 🔄 Unit Economics Are Physics: No amount of growth can overcome broken unit economics. At Omni, even with best-in-class optimization, delivery costs couldn't compete with Amazon-normalized pricing expectations. Know your numbers before scaling.3/ 🎓 Teachers Are Natural Entrepreneurs: Great educators already have key founder traits—managing ""customers"" (parents), handling budgets, and leading teams. The key is giving them tools and removing bureaucracy to let their entrepreneurial spirit thrive.4/ 🔍 Talent Discovery > Talent Competition: Build structural advantages by finding exceptional people from non-traditional backgrounds. Focus on undiscovered talent (young or career-switchers) rather than competing for the same Stanford/Google pool.5/ 🏗️ Market Problems Need Market-Level Solutions: When facing regulatory roadblocks, sometimes you need to change the system instead of just working within it. Primer's success in changing Florida education law shows the power of tackling root causes.6/ 💪 Quality Control Through Technology: Scale quality by building systems that automate quality control. Primer's platform tracks learning velocity and suggests corrections, allowing less-experienced teachers to deliver consistent results.7/ ⚡ Speed vs. Quality is a False Choice: Top performers can maintain extremely high quality while moving quickly. The key is finding truly exceptional people and giving them the tools and autonomy to execute.8/ 🎯 Mission Drives Retention: When tackling universal problems few are addressing (like education), mission alignment becomes your strongest retention tool. Top talent will choose impact over traditional career paths when given real agency to drive change.—Where to find Ryan Delk: * Primer Microschools: https://primer.com/* LinkedIn: https://www.linkedin.com/in/delk/* X: https://x.com/delk—In this episode, we cover:00:00 The Journey Begins: From Banking to Tech 05:07 Square's Hyper-Growth: Lessons Learned 09:27 The Talent Advantage: Attracting Undiscovered Talent 14:24 Building a Team: The Importance of Barrels 20:32 Gumroad: Navigating Growth and Pricing Strategies 27:08 The Indie Creator Movement: Word of Mouth Success 37:21 Sustainable Growth: Avoiding Reliance on Big Launches 37:35 Navigating Different Business Models 38:58 Lessons from Building Omni 42:17 The Trojan Horse of Rentals 45:09 Customer Acquisition Strategies 48:15 Understanding Business Equations 49:56 The Birth of Primer 53:09 Pivoting to Micro Schools 56:58 The Entrepreneurial Spirit of Teachers 59:31 High Agency in Education 01:02:23 Lightning Round—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com

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