What if the secret to better enrollment and patient engagement wasn’t in your credentials – but in the stories you tell? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with storytelling strategist and author Kyle Gray to explore how practitioners can use storytelling to overcome objections, build trust, and ethically increase conversions. Kyle unpacks why even the most brilliant experts struggle to communicate effectively – and how stories serve as the emotional bridge between you and your audience. If you’re ready to stop fire-hosing people with facts and start leading them to a confident “yes,” this episode is a masterclass in marketing with heart.

• Discover why most health experts overwhelm prospects with information – and how storytelling breaks through resistance.
• Learn the formula for crafting a powerful origin story that builds emotional connection and trust within the first five minutes.
• Understand how to use stories to shift beliefs, overcome objections, and help prospective clients imagine success with your help.
• Find out how to close your presentations or sales calls with “aligned ending stories” that plant the seed to hire you – without pressure.
• Explore the neuroscience behind why stories are remembered and how you can create that same emotional resonance in your marketing.

• “Your audience doesn’t need more education – they need belief that change is possible.” (16:40 | Kyle)
• “Stories are the ultimate sense-making device – they organize emotions, not just facts.” (07:10 | Kyle)
• “If you're just teaching the ‘how,’ you're missing the emotional barriers that are keeping people stuck.” (15:00 | Kyle)
• “One story could change your life – and the lives of the people who need your help.” (30:28 | Kyle)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Kyle Gray

Website: https://www.thestoryengine.co/ Podcast: https://www.thestoryengine.co/homepage/podcast/ Facebook: https://www.facebook.com/heykylegray Instagram: https://www.instagram.com/heykylegray/