In this episode Sarah and Steve team up with assistant and guest, Teaira, to tackle a topic every modern professional should master: how to build an authentic, effective online presence.

They share actionable strategies for:
✅ Clarifying your brand messaging
✅ Choosing the right platforms
✅ Leveraging social media with intention
✅ Using AI tools to streamline content creation
✅ Humanizing your brand and building trust online

From overcoming the fear of visibility to managing your content workload without burning out, this episode is packed with insights for accountants, bookkeepers, and attorneys ready to grow their influence online—without losing their minds (or their weekends).

Start small, stay consistent, and show up as you—we’ll show you how.

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00:27 Building a Strong Online Presence
01:22 Clarifying Your Brand Message
01:54 Choosing Your Online Platforms
02:23 Consistency and Content Creation
04:07 Humanizing Your Online Presence
05:30 The Importance of Authenticity
10:51 Overcoming the Daunting Start
13:49 Personal Stories and Examples
14:44 Being Yourself Online
17:50 Starting Your Message: Where to Begin?
18:15 Addressing Client Questions
20:15 Building an Online Presence
22:59 Utilizing AI and Tools for Content Creation
25:44 Engaging with Your Audience
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If you have questions, topic requests, or guest suggestions you can email us at info@accountantslawpod.com or send us a message through our website, www.accountantslawpod.com

If you want to join us in the Accountants Law Lab, visit our website at www.accountantslawlab.com to sign up!

Accountants Law Pod is hosted by Lynda Artesani, Sarah Prevost, and Steve Libhart and directed/produced by Teaira Burge and The Proper Trust. Music by ComaStudio from Pixabay - Edited by audiovideo_uk

Disclaimer: The content presented in this podcast is for informational purposes only and should not be considered as legal, financial, or professional advice.