In this episode of What It Takes, host Jamie Seeker sits down with James Leinhardt, the CEO and Chief Sleep Posture Expert at Levitex. James has built a business around improving sleep posture, working with elite athletes, healthcare professionals, and everyday consumers to optimize their rest. He shares how he turned sleep science into a thriving company, the challenges he faced in educating the market, and why sleep posture is critical for performance and well-being.

They also dive into James’ entrepreneurial journey, from developing a patented sleep surface to supporting Team GB’s Paralympians and British Cycling. If you're an entrepreneur looking to build a business with impact, this episode is for you!

Guest: James Leinhardt, CEO & Chief Sleep Posture Expert at Levitex

Episode Title: Sleep Smarter, Lead Stronger: The Science Behind Success

Topics Covered:

✅ How James turned sleep science into a successful business

✅ The biggest misconceptions about sleep posture

✅ Working with elite athletes and hospitals to improve recovery

✅ Challenges of educating the market about a new concept

✅ The business of sleep – how to innovate in a niche industry

✅ Lessons from growing a business and overcoming obstacles

✅ What it really takes to be a successful entrepreneur

📌 Connect with James Leinhardt & Levitex:

🔗 Website: Levitex

🔗 Instagram: @levitexsleep

🔗 LinkedIn: James Leinhardt

💡 "Most people think sleep is just about getting enough hours, but how you sleep is just as important as how long you sleep."

💡 "I never set out to sell pillows—I set out to educate people on sleep posture, and the business followed."

💡 "Elite athletes don’t leave their performance to chance. They optimize everything—including how they sleep."

💡 "Entrepreneurship is about solving a problem, not just selling a product. If you focus on impact, the business will come."

💡 "If you want to change an industry, you have to educate before you can sell."