Unseen Marketing Flaws That Are Draining Your Profits
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Unseen Marketing Flaws That Are Draining Your Profits
-
ナレーター：
-
著者：
このコンテンツについて
In this episode of All Things LOCS, hosts Antonio Garcia and Dan Neissany sit down with Arielle Cohen—co-founder of Marketing 411 and CMO of Business 411—to unpack modern marketing strategy, agency dynamics, scaling companies, and the mindset behind success.
Known as the go-to expert for roofing industry marketing, Arielle shares tactical insights on how to convert leads into customers, overcome scope creep, avoid being burned by bad agencies, and build resilient marketing systems. She also gets personal—talking mindset, female leadership, and the importance of taking action before you're "ready."
Whether you’re a startup, established business, or solo founder, this episode is packed with practical strategies and powerful mindset shifts.
⏱️ Timestamps00:00 – Intro to Arielle Cohen & her marketing background
01:00 – State of marketing today: status quo vs. innovation
03:30 – Biggest misconceptions business owners have about marketing
06:00 – Google strategies in crowded industries
09:30 – How to have tough client conversations using data
10:15 – Navigating scope creep with clients
12:00 – How to find the right marketing partner
14:00 – Identifying your "star player" services
15:30 – Using AI tools like ChatGPT for small business strategy
17:00 – Omnipresence vs. focused strategy
19:30 – Delegation & letting go of control
20:30 – Key marketing metrics every business should track
23:15 – Reverse engineering lead targets from revenue goals
24:00 – Rebuilding trust after being burned by past agencies
27:00 – The psychology behind copywriting and conversions
28:00 – Why organic content outperforms traditional ads
29:45 – The danger of confusing, over-technical messaging
30:00 – What a high-functioning marketing team looks like
33:30 – Why CMO turnover is so high in major companies
36:00 – Staying nimble in a changing marketing landscape
38:00 – Being a woman with dreads in male-dominated industries
39:00 – Turning difference into a competitive advantage
42:00 – Advice for women in business: no excuses, just execution
44:00 – Forward movement & letting go of perfection
46:00 – How to contact Arielle & get help with marketing
📅 Book your FREE strategy call now:https://calendly.com/bestpracticestrategies/strategy-call?month=2025-05
⭐ Enjoying the podcast?Follow, rate us 5 stars, and share this episode with a builder in your life.
#AllThingsLocs #ArielleCohen #MarketingStrategy #LeadConversion #FemaleEntrepreneur #DigitalGrowth #CMOLife