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The first 60 seconds of a prospecting call can make or break the conversation. Most salespeople lead with pressure or pitch—what if you led with permission instead? When done right, the opening minute disrupts expectations, builds trust, and earns you the right to continue.

In this episode, we break down the three essential moves for a strong start:

1. Pattern Interrupt – Stop the automatic "not interested" response by doing something unexpected.
2. Permission to Speak – Respect the prospect’s time and ask for space to engage.
3. 30-Second Commercial – Deliver a clear, compelling reason why the conversation is worth having.

What language puts the prospect at ease while also piquing curiosity? How do you balance confidence with respect? We explore real examples and show you how to deliver a powerful open that sets the tone for the entire call.

This week, challenge yourself: Practice your opener. Try it on a colleague, write it out, or say it out loud until it feels natural. Remember—you're not just prospecting; you're inviting someone into a valuable conversation. Let’s get that first minute right.

At Crossroads Business Development we are the recipients of the David H. Sandler award for 2021, the highest mark of achievement that the network passes out. We pride ourselves with our dedicated service to the success of our clients and our top-of-the-line training that keeps our clients engaged and coming back for more.

Jim is a dynamic and engaging conference presenter and national speaker, renowned for his impactful presentations at a wide array of sales and industry events. With an impressive twenty-five-year track record in entrepreneurial small business creation, sales, and company management, he brings a wealth of real-world experience. Additionally, Jim has spent two decades honing his expertise through Sandler Sales & Management Training, equipping him with the tools to drive success in any organization. His keen insights and ability to identify and address roadblocks are instrumental in fostering growth and transformation for individuals and companies.

For inquiries, reach out to Jim at jim.stephens@sandler.com.

Jason worked at the university before joining the team. He brings an analytical perspective to coaching and has several tracks to help with team and personal development.

Our clients hire Jason for his systematic approach to help them integrate Sandler into their day-to-day operations. His attention to detail and expertise with our assessment tools help them create behavior-based plans to incorporate more processes and align their goals with the company's goals.

You can reach Jason at Jason.Stephens@sandler.com.