
#007 - Social Selling: Between Buzzword and Real Sales
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In this episode of Digital.Decoded, Mario Pufahl and André Kiehne take on a provocative question:
Is LinkedIn the new CRM – or just another sales tool?
Expect controversy, debate, laughter – and real reflection:
• Why modern sales might just start in the comment section
• How social selling is deeply rooted in trust
• Why LinkedIn today is both: a relevance engine and a content landfill
• And why the handwritten letter might be making a surprising comeback
An honest and entertaining look at modern sales – where people, tech, and messaging collide.
Is social selling your new reality – or just digital noise?
🎧 Tune in now.
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Feel free to reach out – we’re looking forward to hearing from you!
📬 Contact:
Mario Pufahl – mario.pufahl@digitall.com
André Kiehne – andre@decode-forward.com
📲 Follow us on social media:
🔗 LinkedIn:
www.linkedin.com/in/mariopufahl
www.linkedin.com/in/andrekiehne
📚 Check out the book "Digital Leadership – Leading Successful Transformation with Attitude, Culture, and Technology” by André Kiehne: Read the book
And discover Mario Pufahl’s books on sales management and performance: Author page