Nicole's journey from exhausted solo cleaner to successful product creator exemplifies the power of resilience when facing seemingly insurmountable obstacles. After years of physical strain from cleaning houses and working crime scenes, a pivotal moment came when she sat on a client's stairs, her body aching, and asked for divine intervention to find a new path forward.

The COVID-19 pandemic, which devastated many cleaning businesses, became her unexpected catalyst for transformation. While clients paused services and her income plummeted, Nicole diversified by taking on specialized cleaning jobs and creating social media content. What began as survival tactics evolved into something far more significant when her cleaning videos unexpectedly went viral, opening a door she never anticipated.

Rather than following the conventional route of white-labeling someone else's formula, Nicole created her 5-in-1 Castle Cleaner from scratch, initially mixing batches in five-gallon buckets at home. As demand grew, she scaled production to ten gallons at a time before ultimately partnering with a formulator to create a repeatable chemical formula suitable for commercial manufacturing. This development now allows her to plan production runs of thousands of gallons and expand into bulk sizes beyond her original 32-ounce bottles.

The entrepreneurial wisdom Nicole shares resonates beyond the cleaning industry: "You are capable of doing everything any other human can... somebody invented everything out there. So why should I not be able to?" Her story reminds us that persistence through multiple failures often precedes breakthrough success – if the 16th attempt doesn't work, try the 17th.

Ready to transform your cleaning routine with a product born from real-world cleaning expertise? Follow Castle Cleaners on social media platforms and check out the 5-in-1 all-purpose cleaner that's changing how people approach household cleaning.

Send us a text

It can be crowed when trying to figure out who you are going to learn from

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

support@myvbk.com

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

Support the show

Questions? Feel free to reach out!

Shannon Miller: cleaningbusinesslife@gmail.com

Join my FB Group: https://www.facebook.com/groups/1583362158497744
YouTube: https://www.youtube.com/channel/UCIjMz_-9YyiFvNVIgb61iYg

See Shannon's latest courses: www.KleanFreaksUnversity.com