How much of innovation is inspiration, and how much is hard work? The answer lies somewhere in the middle, says management thinker Peter Drucker. In this HBR classic from 1985, he argues that innovation is real work that can and should be managed like any other corporate function. Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius. Indeed, most innovative business ideas arise through the methodical analysis of seven areas of opportunity.

オバマ大統領就任演説を同時通訳者特製メニューで完全マスター。全世界の注目を集めた「オバマ大統領就任演説」を味わいながら、英語の力を伸ばすことができます。特別に編集された音声を用いて、シャドーイングやリピーティングなどのトレーニングで、英語の「音」の壁を崩し、同じく音声を利用して、かたまりごとに頭から意味をとらえる練習をしましょう。30シーンに小分けされたメニューで無理なく練習することにより、就任演説を自然に覚えながら英語を聞く力・話す力を高めていくことができます。 ※本商品の音声は、書籍『オバマの英語 徹底トレーニングブック』に付属のCDと同内容です。

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give listeners a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.