"The brain is a computer. Stories are the programs—storytelling is how you write the code. If you want to hack humans, you need to understand how to write in the language best suited for the human computer.”

No, you’re not holding the latest collection of recipes for cannibals. How to Hack Humans is the business audiobook you didn’t know you needed, a unicorn in a world of publishing that is too often dry and emotionless.

Are you looking to get investment for your start-up? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90 percent failure rate, so how do you stand out from the crowd? Start by getting How to Hack Humans, listening to it, and realizing, "Hey, this Seth Erickson guy might be on to something." Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage. Make yourself and your product memorable by using patterns.

Brains love repetition! Seth guides listeners on a journey through the neuroscience behind storytelling, how to use it to make yourself clear in a world full of noise, how to work around bias, how to craft an impactful story, and much more. Seth has written a business audiobook for the entertainment generation.

Can you educate yourself and chuckle as you listen? How to Hack Humans proves you can.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.