
Marketing
A Very Short Introduction
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Audible会員プラン 無料体験
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ナレーター:
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Mike Cooper
このコンテンツについて
Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organization and its environment. Marketing provides customer and competitor information to the organization, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers.
This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits.
©2021 Kenneth Le Meunier-FitzHugh (P)2021 Tantorこちらもおすすめ
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The English Language
- A Very Short Introduction
- 著者: Simon Horobin
- ナレーター: Shaun Grindell
- 再生時間: 4 時間 44 分
- 完全版
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総合評価
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ナレーション
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ストーリー
In this Very Short Introduction, Simon Horobin investigates how we have arrived at the English we know today and celebrates the way new speakers and new uses mean that it continues to adapt. Engaging with contemporary concerns about correctness, Horobin considers whether such changes are improvements or evidence of slipping standards.
著者: Simon Horobin
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The History of Medicine
- A Very Short Introduction
- 著者: William Bynum
- ナレーター: Jonathan Cowley
- 再生時間: 5 時間 8 分
- 完全版
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総合評価
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ストーリー
Taking a thematic rather than strictly chronological approach, W. F. Bynum, explores the key turning points in the history of Western medicine - such as the first surgical procedures, the advent of hospitals, the introduction of anesthesia, X-Rays, vaccinations, and many other innovations, as well as the rise of experimental medicine. The book also explores Western medicine's encounters with Chinese and Indian medicine, as well as nontraditional treatments such as homeopathy, chiropractic, and other alternative medicines.
著者: William Bynum
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Relativity
- A Very Short Introduction
- 著者: Russell Stannard
- ナレーター: Nick Sullivan
- 再生時間: 3 時間 47 分
- 完全版
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総合評価
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ナレーション
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ストーリー
If you move at high speed, time slows down, space squashes up, and you get heavier. Travel fast enough and you could weigh as much as a jumbo jet, be flattened thinner than a CD without feeling a thing - and live forever! As for the angles of a triangle, they do not always have to add up to 180 degrees. And then, of course, there are black holes. These are but a few of the extraordinary consequences of Einstein's theory of relativity.
著者: Russell Stannard
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Introducing Python (2nd Edition)
- Modern Computing in Simple Packages
- 著者: Bill Lubanovic
- ナレーター: Derek Dysart
- 再生時間: 13 時間 3 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Easy to understand and engaging, this updated edition of Introducing Python is ideal for beginning programmers as well as those new to the language. Author Bill Lubanovic takes you from the basics to more involved and varied topics, mixing tutorials with cookbook-style code recipes to explain concepts in Python 3. End-of-chapter exercises help you practice what you've learned.
著者: Bill Lubanovic
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Philosophy of Law (2nd Edition)
- A Very Short Introduction
- 著者: Raymond Wacks
- ナレーター: Walter Dixon
- 再生時間: 4 時間 18 分
- 完全版
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総合評価
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ナレーション
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ストーリー
The concept of law lies at the heart of our social and political life. Legal philosophy, or jurisprudence, explores the notion of law and its role in society, illuminating its meaning and its relation to the universal questions of justice, rights, and morality. In this Very Short Introduction audiobook, Raymond Wacks analyzes the nature and purpose of the legal system and the practice by courts, lawyers, and judges.
著者: Raymond Wacks
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Biochemistry
- A Very Short Introduction
- 著者: Mark Lorch
- ナレーター: Chris Sorensen
- 再生時間: 4 時間 18 分
- 完全版
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総合評価
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This Very Short Introduction discusses the key concepts of biochemistry, as well as the historical figures in the field and the molecules they studied, before considering the current science and innovations in the field, and the interaction between biochemistry, biotechnology, and synthetic biology.
著者: Mark Lorch
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The English Language
- A Very Short Introduction
- 著者: Simon Horobin
- ナレーター: Shaun Grindell
- 再生時間: 4 時間 44 分
- 完全版
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総合評価
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ナレーション
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ストーリー
In this Very Short Introduction, Simon Horobin investigates how we have arrived at the English we know today and celebrates the way new speakers and new uses mean that it continues to adapt. Engaging with contemporary concerns about correctness, Horobin considers whether such changes are improvements or evidence of slipping standards.
著者: Simon Horobin
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The History of Medicine
- A Very Short Introduction
- 著者: William Bynum
- ナレーター: Jonathan Cowley
- 再生時間: 5 時間 8 分
- 完全版
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総合評価
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ナレーション
-
ストーリー
Taking a thematic rather than strictly chronological approach, W. F. Bynum, explores the key turning points in the history of Western medicine - such as the first surgical procedures, the advent of hospitals, the introduction of anesthesia, X-Rays, vaccinations, and many other innovations, as well as the rise of experimental medicine. The book also explores Western medicine's encounters with Chinese and Indian medicine, as well as nontraditional treatments such as homeopathy, chiropractic, and other alternative medicines.
著者: William Bynum
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Relativity
- A Very Short Introduction
- 著者: Russell Stannard
- ナレーター: Nick Sullivan
- 再生時間: 3 時間 47 分
- 完全版
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総合評価
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ナレーション
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ストーリー
If you move at high speed, time slows down, space squashes up, and you get heavier. Travel fast enough and you could weigh as much as a jumbo jet, be flattened thinner than a CD without feeling a thing - and live forever! As for the angles of a triangle, they do not always have to add up to 180 degrees. And then, of course, there are black holes. These are but a few of the extraordinary consequences of Einstein's theory of relativity.
著者: Russell Stannard
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Introducing Python (2nd Edition)
- Modern Computing in Simple Packages
- 著者: Bill Lubanovic
- ナレーター: Derek Dysart
- 再生時間: 13 時間 3 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Easy to understand and engaging, this updated edition of Introducing Python is ideal for beginning programmers as well as those new to the language. Author Bill Lubanovic takes you from the basics to more involved and varied topics, mixing tutorials with cookbook-style code recipes to explain concepts in Python 3. End-of-chapter exercises help you practice what you've learned.
著者: Bill Lubanovic
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Philosophy of Law (2nd Edition)
- A Very Short Introduction
- 著者: Raymond Wacks
- ナレーター: Walter Dixon
- 再生時間: 4 時間 18 分
- 完全版
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総合評価
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ナレーション
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ストーリー
The concept of law lies at the heart of our social and political life. Legal philosophy, or jurisprudence, explores the notion of law and its role in society, illuminating its meaning and its relation to the universal questions of justice, rights, and morality. In this Very Short Introduction audiobook, Raymond Wacks analyzes the nature and purpose of the legal system and the practice by courts, lawyers, and judges.
著者: Raymond Wacks
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Biochemistry
- A Very Short Introduction
- 著者: Mark Lorch
- ナレーター: Chris Sorensen
- 再生時間: 4 時間 18 分
- 完全版
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総合評価
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ナレーション
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ストーリー
This Very Short Introduction discusses the key concepts of biochemistry, as well as the historical figures in the field and the molecules they studied, before considering the current science and innovations in the field, and the interaction between biochemistry, biotechnology, and synthetic biology.
著者: Mark Lorch
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Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
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Fluid Mechanics
- A Very Short Introduction
- 著者: Eric Lauga
- ナレーター: Liam Gerrard
- 再生時間: 3 時間 55 分
- 完全版
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総合評価
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This Very Short Introduction presents the field of fluid mechanics by focusing on the underlying physical ideas and using everyday phenomena to demonstrate them, from dripping taps to swimming ducks. Eric Lauga shows how this set of fundamental physical concepts can be applied to a wide range of flow behaviors and highlights the role of fluid motion in both the natural and industrial worlds. This book also considers future applications of fluid mechanics in science.
著者: Eric Lauga
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Philosophy of Science (2nd Edition)
- A Very Short Introduction
- 著者: Samir Okasha
- ナレーター: Liam Gerrard
- 再生時間: 4 時間 28 分
- 完全版
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How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully "objective"? What, really, can be defined as science? In the second edition of this very short introduction, Samir Okasha explores the main themes and theories of contemporary philosophy of science and investigates fascinating, challenging questions such as these.
著者: Samir Okasha
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Renewable Energy
- A Very Short Introduction
- 著者: Nick Jelley
- ナレーター: Danny Campbell
- 再生時間: 4 時間 27 分
- 完全版
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Energy is vital for a good standard of living, and much of the world's population does not have enough. Affordable and adequate sources of power that do not cause climate change or pollution are crucial; and renewables provide the answer. Wind and solar farms can now provide the cheapest electricity in many parts of the world. Moreover, they could provide all of the world's energy needs.
著者: Nick Jelley
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Choice Theory
- A Very Short Introduction
- 著者: Michael Allingham
- ナレーター: Mike Cooper
- 再生時間: 3 時間 41 分
- 完全版
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総合評価
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We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?
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Drugs, 2nd Edition
- A Very Short Introduction
- 著者: Les Iversen
- ナレーター: Mike Cooper
- 再生時間: 3 時間 52 分
- 完全版
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The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.
著者: Les Iversen
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The Cold War (2nd Edition)
- A Very Short Introduction
- 著者: Robert J. McMahon
- ナレーター: Stephen Bel Davies
- 再生時間: 6 時間 39 分
- 完全版
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The Cold War dominated international life from the end of World War II to the fall of the Berlin Wall in 1989. But how did the conflict begin? Why did it move from its initial origins in Postwar Europe to encompass virtually every corner of the globe? And why, after lasting so long, did the war end so suddenly and unexpectedly? Robert McMahon considers these questions and more, as well as looking at the legacy of the Cold War and its impact on international relations today.
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World War II
- A Very Short Introduction
- 著者: Gerhard L. Weinberg
- ナレーター: Johnny Heller
- 再生時間: 3 時間 36 分
- 完全版
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In this Very Short Introduction, Gerhard L. Weinberg provides an introduction to the origins, course, and impact of the war on those who fought and the ordinary citizens who lived through it. Starting by looking at the inter-war years and the German invasion of Poland in September 1939, he examines how the war progressed by examining a number of key events, including the war in the West in 1940, Barbarossa, the German Invasion of the Soviet Union, the expansion of Japan's war with China, developments on the home front, and the Allied victory from 1944-45.
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Anxiety
- A Very Short Introduction
- 著者: Daniel Freeman, Jason Freeman
- ナレーター: Michael Langan
- 再生時間: 4 時間 16 分
- 完全版
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This Very Short Introduction draws on the best scientific research to offer a highly accessible explanation of what anxiety is, why it is such a normal and vital part of our emotional life, and the key factors that cause it. Insights are drawn from psychology, neuroscience, genetics, epidemiology, and clinical trials. Providing a fascinating illustration of the discussion are two interviews conducted specifically for the book, with the actor, writer, director, and television presenter Michael Palin and former England football manager Graham Taylor.
著者: Daniel Freeman, 、その他
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Diplomatic History
- A Very Short Introduction
- 著者: Joseph M. Siracusa
- ナレーター: Corinne Davies
- 再生時間: 6 時間 6 分
- 完全版
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Diplomatic History explores the management of relations between nation-states by the process of negotiations. From the diplomacy of the American Revolution, the diplomatic origins of the Great War and its aftermath, Versailles, and the personal summitry behind the night Stalin and Churchill Divided Europe, to George W. Bush and the Iraq War, and diplomacy in the age of globalization, the management of power relationships has had an immense impact on our recent history.
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Emotion (2nd Edition)
- A Very Short Introduction
- 著者: Dylan Evans
- ナレーター: Derek Perkins
- 再生時間: 3 時間 22 分
- 完全版
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Was love invented by European poets in the Middle Ages, or is it part of human nature? Will winning the lottery really make you happy? Is it possible to build robots that have feelings? In this Very Short Introduction audiobook, Dylan Evans explores these and many other intriguing questions in this guide to the latest thinking about the emotions.
著者: Dylan Evans
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Learning SQL (3rd Edition)
- Generate, Manipulate, and Retrieve Data
- 著者: Alan Beaulieu
- ナレーター: Mike Chamberlain
- 再生時間: 7 時間 29 分
- 完全版
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As data floods into your company, you need to put it to work right away—and SQL is the best tool for the job. With the latest edition of this introductory guide, author Alan Beaulieu helps developers get up to speed with SQL fundamentals for writing database applications, performing administrative tasks, and generating reports. You'll find new chapters on SQL and big data, analytic functions, and working with very large databases.
著者: Alan Beaulieu
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Terrorism (3rd Edition)
- A Very Short Introduction
- 著者: Charles Townshend
- ナレーター: Liam Gerrard
- 再生時間: 4 時間 52 分
- 完全版
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For many, the terrorist attacks of September 2001 changed the face of the world, pushing terrorism to the top of political agendas, and leading to a series of world events, including the war in Iraq and the invasion of Afghanistan. The recent terror attacks in various European cities have shown that terrorism remains a crucial issue today. Charting a clear path through the efforts to understand and explain modern terrorism, Charles Townshend examines the historical, ideological, and local roots of terrorist violence.
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The First World War
- A Very Short Introduction
- 著者: Michael Howard
- ナレーター: Dennis Kleinman
- 再生時間: 4 時間 4 分
- 完全版
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By the time the First World War ended in 1918, eight million people had died in what had been perhaps the most apocalyptic episode the world had known. This Very Short Introduction audiobook provides a concise and insightful history of the Great War - from the state of Europe in 1914, to the role of the US, the collapse of Russia, and the eventual surrender of the Central Powers.
著者: Michael Howard
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The Laws of Thermodynamics
- A Very Short Introduction
- 著者: Peter Atkins
- ナレーター: Nick Sullivan
- 再生時間: 3 時間 31 分
- 完全版
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The laws of thermodynamics drive everything that happens in the universe. From the sudden expansion of a cloud of gas to the cooling of hot metal - everything is moved or restrained by four simple laws. This powerful and compact introduction explains what these four laws are and how they work, using accessible language and virtually no mathematics.
著者: Peter Atkins
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American Cultural History
- A Very Short Introduction
- 著者: Eric Avila
- ナレーター: Tanya Eby
- 再生時間: 4 時間 16 分
- 完全版
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This Very Short Introduction recounts the history of American culture and its creation by diverse social and ethnic groups. In doing so, it emphasizes the historic role of culture in relation to broader social, political, and economic developments. Across the lines of race, class, gender, and sexuality, as well as language, region, and religion, diverse Americans have forged a national culture with a global reach, inventing stories that have shaped a national identity and an American way of life.
著者: Eric Avila
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Fractals
- A Very Short Introduction
- 著者: Kenneth Falconer
- ナレーター: Jason Huggins
- 再生時間: 3 時間 58 分
- 完全版
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From the contours of coastlines to the outlines of clouds, and the branching of trees, fractal shapes can be found everywhere in nature. In this Very Short Introduction, Kenneth Falconer explains the basic concepts of fractal geometry, which produced a revolution in our mathematical understanding of patterns in the 20th century, and explores the wide range of applications in science, and in aspects of economics.
著者: Kenneth Falconer
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Enzymes
- A Very Short Introduction
- 著者: Paul Engel
- ナレーター: Julian Elfer
- 再生時間: 3 時間 45 分
- 完全版
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Enzymes are the astonishing tiny molecular machines that make life possible. Each one of these small proteins speeds up a single chemical reaction inside a living organism many millionfold. Working together, teams of enzymes carry out all the processes that collectively we recognize as life, from making DNA to digesting food. This Very Short Introduction explains the why and the how of speeding up these reactions - catalysis - before going on to reveal how we have evolved these catalysts of such extraordinary power and exquisite selectivity.
著者: Paul Engel
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Development
- A Very Short Introduction
- 著者: Ian Goldin
- ナレーター: Walter Dixon
- 再生時間: 4 時間 42 分
- 完全版
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The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.
著者: Ian Goldin
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Ethics (2nd Edition)
- A Very Short Introduction
- 著者: Simon Blackburn
- ナレーター: Michael Butler Murray
- 再生時間: 3 時間 46 分
- 完全版
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This second edition of the Very Short Introduction on ethics has revised and updated aspects of the original to reflect changing times and mores. It highlights the importance of an understanding of approaches to ethics and its foundations, confronted as we are with a fluid and uncertain world of eroding trust, swirling conspiracy theories, and a dismaying loss of respect in public discourse.
著者: Simon Blackburn
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Love
- A Very Short Introduction
- 著者: Ronald De Sousa
- ナレーター: Paul Heitsch
- 再生時間: 4 時間 23 分
- 完全版
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Although there are many kinds of love, erotic love has been celebrated in art and poetry as life's most rewarding and exalting experience, worth living and dying for and bringing out the best in ourselves. And yet it has excused, and even been thought to justify, the most reprehensible crimes.
著者: Ronald De Sousa
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Palestinian-Israeli Conflict
- A Very Short Introduction
- 著者: Martin Bunton
- ナレーター: Neil Shah
- 再生時間: 4 時間 9 分
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The conflict between Palestine and Israel is one of the most highly publicized and bitter struggles in history. In this accessible and stimulating Very Short Introduction, Martin Bunton clearly explains the history of the problem, reducing it to its very essence - a modern territorial contest between two nations and one geographical territory.Providing a clear and fair exploration of the main issues, Bunton explores not only the historical basis of the conflict, but also looks at how and why partition has been so difficult and how efforts to restore peace continue today.
著者: Martin Bunton
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Human Rights, 2nd Edition
- A Very Short Introduction
- 著者: Andrew Clapham
- ナレーター: Peter Lerman
- 再生時間: 5 時間 36 分
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Today, it is usually not long before a problem gets expressed as a human rights issue. Indeed, human rights law continues to gain increasing attention internationally, and must move quickly in order to keep up with a social world that changes so rapidly. This Very Short Introduction title, in its second edition, brings the issue of human rights up to date, considering the current controversies surrounding the movement.
著者: Andrew Clapham
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Leadership
- A Very Short Introduction
- 著者: Keith Grint
- ナレーター: Jason Culp
- 再生時間: 4 時間 43 分
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Napoleon. Bill Gates. George W. Bush. Osama bin Laden. Leaders and leadership are perennial topics of debate. What is leadership? How does one become a leader? Do we actually need leaders? In this Very Short Introduction, Keith Grint offers provocative answers to these questions, prompting listeners to rethink their assumptions about what leadership is.
著者: Keith Grint