
The Fearless Organization
Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Audible会員プラン 無料体験
-
ナレーター:
-
Jennifer Jill Araya
-
著者:
-
Amy C. Edmondson
このコンテンツについて
The Fearless Organization offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent - but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule, or intimidate.
Not every idea is good, and yes, there are stupid questions, and yes, dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing.
This audiobook explores this culture of psychological safety and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation.
©2019 John Wiley & Sons, Inc. (P)2019 Gildan Media, LLCこちらもおすすめ
-
Teaming
- How Organizations Learn, Innovate, and Compete in the Knowledge Economy
- 著者: Amy C. Edmondson
- ナレーター: Vanessa Hart
- 再生時間: 10 時間 33 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy Edmondson shows that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams, and increasingly, by flexible team-like entities.
著者: Amy C. Edmondson
-
The Heart of Business
- Leadership Principles for the Next Era of Capitalism
- 著者: Hubert Joly, Caroline Lambert - contributor
- ナレーター: Hubert Joly, William Sarris
- 再生時間: 7 時間 16 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Having recently stepped down as chairman and CEO of Best Buy, Hubert Joly shares the leadership principles illustrated by multiple vivid and concrete stories that underpinned the remarkable resurgence of Best Buy and that he believes are at the heart of business: pursue a noble purpose, put people at the center, embrace all stakeholders, and treat profit as an outcome.
著者: Hubert Joly, 、その他
-
Change
- How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times
- 著者: John P. Kotter, Vanessa Akhtar, Gaurav Gupta
- ナレーター: Noah Michael Levine
- 再生時間: 5 時間 1 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Incremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty, and volatility of today's world. In Change, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to create non-linear, dramatic change in your organization. You'll discover the emerging science of change that teaches us about how to build organizations - from businesses to governments - that change and adapt rapidly.
著者: John P. Kotter, 、その他
-
The McKinsey Way
- 著者: Ethan M. Rasiel
- ナレーター: Michael Butler Murray
- 再生時間: 4 時間 19 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
著者: Ethan M. Rasiel
-
The Goal
- A Process of Ongoing Improvement - 30th Anniversary Edition
- 著者: Eliyahu M. Goldratt, Jeff Cox
- ナレーター: uncredited
- 再生時間: 11 時間 45 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
-
-
Great story telling; still relevant today
- 投稿者: JSBX 日付: 2021/12/04
著者: Eliyahu M. Goldratt, 、その他
-
The Amazon Way: Amazon's 14 Leadership Principles
- 著者: John Rossman, Tom Alberg - foreword
- ナレーター: Jeff Cummings
- 再生時間: 4 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
著者: John Rossman, 、その他
-
Teaming
- How Organizations Learn, Innovate, and Compete in the Knowledge Economy
- 著者: Amy C. Edmondson
- ナレーター: Vanessa Hart
- 再生時間: 10 時間 33 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy Edmondson shows that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams, and increasingly, by flexible team-like entities.
著者: Amy C. Edmondson
-
The Heart of Business
- Leadership Principles for the Next Era of Capitalism
- 著者: Hubert Joly, Caroline Lambert - contributor
- ナレーター: Hubert Joly, William Sarris
- 再生時間: 7 時間 16 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Having recently stepped down as chairman and CEO of Best Buy, Hubert Joly shares the leadership principles illustrated by multiple vivid and concrete stories that underpinned the remarkable resurgence of Best Buy and that he believes are at the heart of business: pursue a noble purpose, put people at the center, embrace all stakeholders, and treat profit as an outcome.
著者: Hubert Joly, 、その他
-
Change
- How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times
- 著者: John P. Kotter, Vanessa Akhtar, Gaurav Gupta
- ナレーター: Noah Michael Levine
- 再生時間: 5 時間 1 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Incremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty, and volatility of today's world. In Change, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to create non-linear, dramatic change in your organization. You'll discover the emerging science of change that teaches us about how to build organizations - from businesses to governments - that change and adapt rapidly.
著者: John P. Kotter, 、その他
-
The McKinsey Way
- 著者: Ethan M. Rasiel
- ナレーター: Michael Butler Murray
- 再生時間: 4 時間 19 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
著者: Ethan M. Rasiel
-
The Goal
- A Process of Ongoing Improvement - 30th Anniversary Edition
- 著者: Eliyahu M. Goldratt, Jeff Cox
- ナレーター: uncredited
- 再生時間: 11 時間 45 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
-
-
Great story telling; still relevant today
- 投稿者: JSBX 日付: 2021/12/04
著者: Eliyahu M. Goldratt, 、その他
-
The Amazon Way: Amazon's 14 Leadership Principles
- 著者: John Rossman, Tom Alberg - foreword
- ナレーター: Jeff Cummings
- 再生時間: 4 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
著者: John Rossman, 、その他
-
Lead and Disrupt
- How to Solve the Innovator's Dilemma
- 著者: Charles A. O'Reilly III, Michael L. Tushman
- ナレーター: James Foster
- 再生時間: 8 時間 36 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
-
-
amazing book
- 投稿者: Amazon カスタマー 日付: 2020/05/26
著者: Charles A. O'Reilly III, 、その他
-
Indistractable
- How to Control Your Attention and Choose Your Life
- 著者: Nir Eyal, Julie Li
- ナレーター: Nir Eyal
- 再生時間: 5 時間 15 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
-
-
Great insight about how to deal with distractions
- 投稿者: Thiago Souza 日付: 2024/03/19
著者: Nir Eyal, 、その他
-
Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- 著者: Jeff Bezos, Walter Isaacson - introduction
- ナレーター: L. J. Ganser
- 再生時間: 8 時間 55 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
-
-
You must love Amazon
- 投稿者: 公平レビュー 日付: 2023/09/12
著者: Jeff Bezos, 、その他
-
Marketing 6.0
- The Future Is Immersive
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Graham Rowat
- 再生時間: 5 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
Self-Discipline
- Develop Everlasting Habits to Master Self-Control, Productivity, Mental Toughness, and a Spartan Mindset for Creating a Life of Success to Beat Addiction, Procrastination, & Laziness
- 著者: Steve Martin
- ナレーター: Steve Martin
- 再生時間: 1 時間 11 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Do you struggle with self-control? Do you lack the focus to move forward in life and reach your dreams? Do you constantly envy how motivated your peers are? Self-Discipline by coach and expert Steve Martin is what you need to turn your dreams into reality! Steve knows that self-discipline helps hone your ability to resist any temptations, improve your focus, and boost concentration to get things done. If you’re ready to finally change your life and embrace self-discipline, buy this audiobook now and take your fist step toward success!
著者: Steve Martin
-
How to Be More Intentional with Time
- 著者: Laura Vanderkam
- ナレーター: Laura Vanderkam
- 再生時間: 33 分
- オリジナル版
-
総合評価
-
ナレーション
-
ストーリー
People who do amazing things in the world - developing a new cancer drug, creating award-winning ads, helping their communities - may seem to have all sorts of advantages. But they don’t have any more hours than the rest of us. Instead, they may be allocating their hours in interesting ways that the rest of us can learn from. In this workshop, time management expert Laura Vanderkam explains about how broadening our perspective on time will help us be more intentional with the hours we have, and shares the simple, practical steps your team can take to start making time work for them.
-
-
働く親なら聞いておこう
- 投稿者: 塾生母妻娘経営者 日付: 2025/01/12
著者: Laura Vanderkam
-
Resilience
- HBR Emotional Intelligence Series
- 著者: Harvard Business Review
- ナレーター: Daniel Henning, Rachel Perry
- 再生時間: 2 時間 4 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.
-
Summary: Zero to One by Peter Thiel and Blake Masters
- Notes on Startups, or How to Build the Future
- 著者: Dean Bokhari, FlashBooks
- ナレーター: Dean Bokhari
- 再生時間: 24 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This is an audio summary of Zero to One, a book containing hard-hitting set of standards for entrepreneurs, start-ups, and thought-leaders to carefully consider when building the “next big thing” of the future.
著者: Dean Bokhari, 、その他
-
Summary: Essentialism by Greg McKeown
- The Disciplined Pursuit of Less
- 著者: Dean Bokhari, FlashBooks
- ナレーター: Dean Bokhari
- 再生時間: 31 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This is an audio summary of Essentialism, a book providing strategies on time-management.
著者: Dean Bokhari, 、その他
-
Introducing Python (2nd Edition)
- Modern Computing in Simple Packages
- 著者: Bill Lubanovic
- ナレーター: Derek Dysart
- 再生時間: 13 時間 3 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Easy to understand and engaging, this updated edition of Introducing Python is ideal for beginning programmers as well as those new to the language. Author Bill Lubanovic takes you from the basics to more involved and varied topics, mixing tutorials with cookbook-style code recipes to explain concepts in Python 3. End-of-chapter exercises help you practice what you've learned.
著者: Bill Lubanovic
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- 著者: W. Chan Kim, Renee Mauborgne
- ナレーター: Grover Gardner
- 再生時間: 6 時間 27 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
著者: W. Chan Kim, 、その他
-
Expert Secrets - Critical Thinking
- The Ultimate Guide to Improve Decision Making, Problem Solving, and Speed Reading Skills Through Emotional Intelligence, NLP, and How to Analyze People Techniques
- 著者: Maxwell Jensen
- ナレーター: Joseph Thorson
- 再生時間: 1 時間 21 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Expert Secrets - Critical Thinking is the ultimate guide to improving your decision-making, problem-solving, and speed-reading skills, using proven and real-world emotional intelligence, neuro-linguistic programming, and people-analyzing techniques. Author Maxwell Jensen has put together a life-changing guide filled with innovative critical-thinking tips.
著者: Maxwell Jensen
-
30 Days to a More Powerful Business Vocabulary
- The 500 Words You Need to Transform Your Career and Your Life
- 著者: Dan Strutzel
- ナレーター: Jared Zak
- 再生時間: 5 時間 16 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. In 30 Days to a More Powerful Business Vocabulary, author Dan Strutzel presents over 500 words and short expressions from a variety of different business categories.
著者: Dan Strutzel
-
Upheaval
- Turning Points for Nations in Crisis
- 著者: Jared Diamond
- ナレーター: Henry Strozier
- 再生時間: 18 時間 44 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In his earlier best sellers Guns, Germs and Steel and Collapse, Jared Diamond transformed our understanding of what makes civilizations rise and fall. Now, in the final audiobook in this monumental trilogy, he reveals how successful nations recover from crisis through selective change - a coping mechanism more commonly associated with personal trauma.
-
-
歴史のジェネラリスト
- 投稿者: 出張勝也 日付: 2019/12/10
著者: Jared Diamond
-
Finding Dory
- Disney Classic Stories
- 著者: Disney Books
- ナレーター: Disney Publishing Worldwide
- 再生時間: 15 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This charming story is about a friendly but forgetful blue tang fish as she tries to reunite with her loved ones, and everyone learns a few things about the true meaning of family along the way.
著者: Disney Books
-
Simple Rules
- How to Thrive in a Complex World
- 著者: Donald Sull, Kathleen M. Eisenhardt
- ナレーター: Jeff Cummings
- 再生時間: 7 時間 54 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.
著者: Donald Sull, 、その他
-
Trump Never Give Up
- How I Turned My Biggest Challenge into SUCCESS
- 著者: Donald J. Trump, Meredith McIver
- ナレーター: Steve Blane
- 再生時間: 4 時間 4 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
During his long business career, Donald Trump has known astonishing highs and lows. In Never Give Up, the world's most famous businessman talks candidly about his own biggest challenges, lowest moments, and toughest fights - and how he turned those setbacks into new successes.
著者: Donald J. Trump, 、その他
-
The Presentation Secrets of Steve Jobs
- How to Be Insanely Great in Front of Any Audience
- 著者: Carmine Gallo
- ナレーター: Carmine Gallo
- 再生時間: 4 時間 17 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.
著者: Carmine Gallo
-
Learn Better
- Mastering the Skills for Success in Life, Business, and School, or, How to Become an Expert in Just About Anything
- 著者: Ulrich Boser
- ナレーター: Tom Parks
- 再生時間: 9 時間 14 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
For centuries, experts have argued that learning was about memorizing information: You're supposed to study facts, dates, and details, burn them into your memory, and then apply that knowledge at opportune times. But this approach to learning isn't nearly enough for the world that we live in today, and in Learn Better journalist and education researcher Ulrich Boser demonstrates that how we learn can matter just as much as what we learn.
-
-
Helpful reminders
- 投稿者: Mina 日付: 2023/09/01
著者: Ulrich Boser
-
Communication Skills Training
- How to Talk to Anyone, Overcome Anxiety, Develop Charisma, and Become a People Person While Boosting Body Language, Active Listening and Empathy
- 著者: Richard Hawkins
- ナレーター: Orlena Cain
- 再生時間: 1 時間 12 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Almost everything we want in life involves other people. Whether you want a better social life, a promotion at work, or a good romantic relationship, it all depends on the way you communicate. Lack of communication skills is exactly what ruins most peoples’ lives. Luckily, "communicating" is not only simple and straightforward but also easy to master, even if you’re shy, introverted or have social anxiety. This book will guide you on how you can quickly move through conversations, and express yourself in a manner that is conducive to relationship-building and productivity.
著者: Richard Hawkins
-
The Simple Guide to a Minimalist Life
- 著者: Leo Babauta
- ナレーター: Fred Stella
- 再生時間: 1 時間 57 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
"What is a minimalist life? It's one that is stripped of the unnecessary, to make room for that which gives you joy. It's a removal of clutter in all its forms, leaving you with peace and freedom and lightness. A minimalist values quality, not quantity, in all forms." So writes Leo Babauta, the creator of Zen Habits and author of The Simple Guide to a Minimalist Life. A joy to read, this little book will help you clear out clutter, be content with less, and simplify your life - with tips on everything from creating a minimalist workspace to going paperless. In short, it will help you enjoy a simpler, happier life!
-
-
be a minimalist
- 投稿者: keiko 日付: 2023/01/14
著者: Leo Babauta
-
The Toyota Way (Second Edition)
- 14 Management Principles from the World's Greatest Manufacturer
- 著者: Jeffrey Liker
- ナレーター: Perry Daniels
- 再生時間: 17 時間 36 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota's world-changing processes, showing how you can learn from it to develop your own improvement program that fits your conditions. Thanks in large part to this book, managers across the globe are creating workforces and systems that produce the highest-quality products and services, establish and retain customer loyalty, and drive business profitability and sustainability.
著者: Jeffrey Liker
-
Hackers & Painters
- Big Ideas from the Computer Age
- 著者: Paul Graham
- ナレーター: Mark Sando
- 再生時間: 7 時間 44 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
We are living in the computer age, in a world increasingly designed and engineered by computer programmers and software designers, by people who call themselves hackers. Who are these people, what motivates them, and why should you care? Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970.
著者: Paul Graham
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他