Ollie Allen Fox speaks to Hugo Lu, founder of Orchestra, about his journey from investment banking to revolutionizing data engineering. Hugo offers valuable insights on data stack architecture, the importance of clean and modular systems, and how Orchestra is helping data engineers streamline their workflows. Whether you're a data professional or a tech entrepreneur, this podcast provides a wealth of knowledge on building and scaling a successful SaaS startup in the data space. In this conversation, Ollie & Hugo discuss: 00:00:00 - Hugo's background and experience at Juul 00:04:00 - The skills needed to start a tech company 00:08:00 - The power of curiosity and learning in entrepreneurship 00:13:00 - What Orchestra does and the data problems it solves 00:23:00 - Building a founding team and the importance of incentives 00:29:00 - The future of SaaS and AI in enterprise software 00:37:00 - Orchestra's marketing strategies and programmatic SEO 00:47:00 - Early customers and the value Orchestra provides 00:54:00- The challenges of data engineering and work-life balance Ollie Allen Fox is the founder of Weboaf, a creative agency specialising in designing brands for companies in the deep tech industry. Hugo Lu is the CEO and Founder of Orchestra, a SaaS startup offering best in class data orchestration for data teams.