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047 - More Than a Booth: It's a "Branch Office"

047 - More Than a Booth: It's a "Branch Office"

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Ever thought of your trade show booth as more than just a booth? Dive into the idea of treating it as a branch office for strategic success. Discover actionable insights on planning, staff training, and creating engaging experiences to maximize your ROI. Listen now!


Time Stamps

  • 00:48 - Episode Intro
  • 02:38 - Opening a Branch Office at Trade Shows
  • 06:10 - Strategic Planning for Trade Show Success
  • 10:11 - Engaging and Training Your Staff
  • 22:48 - Engaging Trade Show Visitors
  • 22:58 - Choosing the Right Staff for Your Booth
  • 24:37 - Creating a Compelling Booth Experience
  • 26:40 - Maximizing Client and Prospect Interactions
  • 29:01 - Budgeting and Planning for Success


Snippets from the Episode

  • "It's not enough to buy a pretty booth or rent something. There's gotta be a strategy and then a tactical plan to drive that traffic there.” -Chris Griffin
  • “You've gotta be able to engage, qualify, present, and close.  And close doesn't mean get a deal. Close means close on a commitment. ” -Chris Griffin
  • “It gets harder and harder to get in front of our clients and prospects now. But shows are a great place to do that.” -Chris Griffin


Resources

  • Experience Builders on LinkedIn
  • Experience Builders on Facebook


More from Chris

  • CrewXP
  • Email Chris
  • Chris on LinkedIn


More from Khalil

  • Email Khalil
  • Meet With Khalil
  • Khalil on LinkedIn

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