
06 | Manuel Aczualdez | How to Build a Sustainable Brand in the Spirits Industry
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What drives an entrepreneur to leave a successful corporate career and start something entirely their own? In this episode of Going Beyond the Deal podcast, I sit down with Manuel Aczualdez, founder and CEO of Drink Good Spirits, to uncover the story behind his journey from working for industry giants like Diageo and Clase Azul to creating a brand that blends sustainability, authenticity, and craftsmanship.
Manuel shares how he leveraged decades of experience in the spirits industry to develop a unique portfolio of premium tequila, mezcal, and gin brands. From navigating the challenges of launching a brand—from scratch to overcoming setbacks in trademarking and distribution—Manuel provides an inside look at the highs and lows of building a business.
He also delves into the importance of storytelling, brand integrity, and maintaining work-life balance while growing an international brand. If you’ve ever considered taking the leap into entrepreneurship, this episode is packed with practical advice and inspiration.
In This Episode You'll Learn:
- Corporate jobs often only show a narrow view of the big picture
- Growth comes with cycles of ups and downs; learning from setbacks is key
- Maintaining clarity of mind is essential for effective leadership
- Entrepreneurship can be isolating, but a strong team and support system make it manageable
- Passion and expertise in your field are critical for long-term success
- And much more…
Guest Bio:
Manuel Aczualdez is the founder and CEO of Drink Good Spirits, a company specializing in premium tequila, mezcal, and gin crafted with sustainability and authenticity at its core. With over two decades of experience at industry giants like Diageo and Clase Azul, Manuel combines his expertise with a passion for creating meaningful brands that tell stories. His commitment to quality and innovation has made Drink Good Spirits a standout in the industry.
Resources:
Aldeztequila.com
Aldezmezcal.com
Aczugin.com
Follow Aldez Tequila on Instagram
Follow Aldez Mezcal on Instagram
Follow Aczu Gin on Instagram
Connect with Michael on LinkedIn
DBD Investment Bank
Disclaimer
The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of Going Beyond the Deal podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on...