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In this episode, we sit down with rising combat sports photographer Johno Ramsay, who recently wrapped up his first year of freelancing. We get into the highs, lows, and lessons of building a creative career from the ground up, from finding clients, to building confidence in your work and more.

Johno shares what it’s really been like navigating freelance life, including the mindset shifts, financial realities, and creative challenges he didn’t expect. We also dig into how he handled one of the biggest moments of his career so far: winning the Portrait of Britain Award 2024, how that image came to life, and what it felt like to have his work featured across the UK in The Times, The Guardian, and the official Portrait of Britain book.

John also experienced one of his social posts go super viral, with over 11 million views! Where one of the fighters he was shooting fell into his camera and smashed his lens (spoiler: his lens didn’t actually break, but he made you believe it did.)

FOLLOW JOHNO!

IG: https://www.instagram.com/johnoramsay.photo/?hl=en

Website: https://l.instagram.com/?u=http%3A%2F%2Fwww.johnoramsay.com%2F%3Ffbclid%3DPAZXh0bgNhZW0CMTEAAacjqCBehKFCwnXnwUlZsFZ1LBkMrAIXT83xPTdz9yRw1uH74Z0PAjl45wAFhg_aem_9n204uki2b475cWkrZ_jUg&e=AT2KYYY7S4qEPMLtR0PF3tVKzffEzK9PSLdU_3pXevNwazIkWRiBRpFU0XLPnr6yUupNAJ1R4osmLD9obFXxxMaWTxb70Zo_uS_gD0Vv6rHiBqt8XG-Oig

CHAPTERS

00:00 - Intro

02:08 - Being A New Freelancer

08:51 - Navigating Social Media as a Freelancer

11:20 - The Impact of Viral Content on Business

19:07 - Lessons Learned from Viral Experiences

25:52 - Navigating the Challenges of Freelance Life

44:28 - Achieving Recognition: Portrait of Britain Award

50:56 - The Importance of Storytelling in Visuals

54:01 - Advice for New Freelancers

57:13 - The Power of Networking and Cold Outreach

01:01:24 - Agency Representation vs. Freelancing

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