Why do successful projects always end up radically different from how they started? And why do failed projects stick religiously to their original plan?

In this episode, we cast our tentacles over three critical but overlooked manoeuvres: unpacking, unleashing and unfolding. (NB. we only explicitly label unpacking and unfolding in the podcast).

Referencing articles by the brilliant Adam Mastroianni and Henrik Karlsson, we explore how these deeply related but very different movements can transform everything from product development to life decisions.

From buying sheds to breathing apps, in this episode we reveal the meta-pattern behind all our most effective methods.

Including:

• The "university professor test" that reveals career misconceptions in seconds
• Why your brain's shortcuts are both essential and dangerous
• The difference between scripted iteration (polishing toward a known goal) and unfolding iteration (discovering ideas you couldn't have had before)
• Unpacking and unfolding applied to a heart rate variability bio-feedback app (say that fast 10 times)
• Why sitting with stress and strain can ready you for breakthrough ideas
• Why becoming your own customer reveals more than months of analytics
• How dance teaching principles apply to app design and product development
• The data-driven catch-22 that traps many a digital product team
• One simple practice that changes how you see everything

Get in touch and share your stories of unpacking, unleashing and unfolding: tentacles@crownandreach.com

• Unpacking: Adam Mastroianni's Face It: you're a crazy person https://www.experimental-history.com/p/face-it-youre-a-crazy-person
• Unfolding: Henrik Karlsson's Everything that turned out well in my life followed the same design process https://www.henrikkarlsson.xyz/p/unfolding
• Jennifer Garvey Berger of Unlocking Leadership Mindtraps https://www.linkedin.com/in/jennifer-garvey-berger-7b4a264/
• Ben Jesson of Conversion Rate Experts https://www.linkedin.com/in/benjesson/
• Multiverse Mapping https://multiversemapping.com/
• Signals > Stories > Options https://triggerstrategy.substack.com/p/signals-stories-options

Find out more about us and our work at crownandreach.com

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