We've just published the video from our first-ever Multiverse Mapping Live! session, and this podcast episode is the debrief we had straight after we finished recording.

We recorded it while wandering through the woods, complete with a crumbling walkway and the occasional navigational hiccough.

Some stuff we talked about

• Tom was sweating bullets the whole time, but thankfully it didn't come across
• How do we remember to do more of the zooming out? That's when everything clicks!
• How to "close the game" properly (shoutout Dave Gray)
• Why some experiments need an overnight digestion period
• The challenge of delivering insights on a schedule vs. letting them emerge naturally
• How to turn your expertise into live content (even when you're terrified)
• The difference between safe, prefabricated examples and real-world messiness
• Why "interesting things are interesting if you're interested in them" might be our most profound insight yet

This is what strategy work actually looks like - not the polished case studies, but the real, messy, human process of figuring things out together.

AND we're looking for volunteer #2. Could that be you? Drop us a message: hello@crownandreach.com

• Pragati Sinha (session participant): https://www.linkedin.com/in/pragatisinha/
• Katia Tkachenko 👋 (who suggested Twitch streaming 3 years ago)
• Dave Gray's "Gamestorming" book https://gamestorming.com/
• Rob Snyder's PULL framework https://howtogrow.substack.com/p/the-pull-framework
• Multiverse Mapping method/course https://multiversemapping.com
• Innovation Tactics deck https://collabs.shop/yxzsjg
• Can I ship a new business idea in an hour? https://www.youtube.com/watch?v=i0Kma97f9v4

Contact:

• tentacles@crownandreach.com
• crownandreach.com

Find out more about us and our work at crownandreach.com

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