Today we're exploring the psychology of pricing and how yoga teachers can use it strategically in their yoga business. Whether you're teaching in-person at a studio, hosting private sessions, or running online classes, understanding your expenses and your audience is the foundation for a sustainable business that pays the bills. This episode explores pricing basics then jumps into advanced strategies you can play with to encourage your students to dive further and commit more.

We cover:

• Charm Pricing and the Left-Digit Effect
• Anchoring Effect & Decoy Pricing
• Odd vs. Even Pricing
• Free and Limited-Time Offers
• Quantity Discounts and Bundling Strategies

And more!

Ready to build a strategic and profitable pricing system for your yoga business? Head over to allmatstaken.com/resources and download my pricing cheat sheet, workbook, and spreadsheet. These tools will guide you in confidently pricing your offerings to cover your costs and set the foundation for a sustainable, profitable business.

Links:

Access the All Mats Taken Strategic Pricing Cheat Sheet (free), workbook & spreadsheet: https://allmatstaken.com/resources

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