In this comprehensive episode of The Adrian Tan Show, I speak with design thinking experts Alfred Tan and Ken Kwan, founding partners of The Curious People consultancy.

They discuss design thinking's powerful impact on various sectors, especially SMEs, emphasising human-centred solutions, empathy, and prototyping.

Through engaging case studies like Heavenly Wang Cafe's transformation and practical examples from DBS, the episode highlights how design thinking can enhance customer experience, operational efficiency, and employee morale.

They also debunk common misconceptions and introduce a new AI-powered tool to help businesses gather deep empathy insights.

🕛 Time Stamp

00:00 Introduction

01:17 Welcome to The Adrian Tan Show

01:20 Understanding Design Thinking

01:53 Introducing the Guests

02:37 Defining Design Thinking

04:43 Personal Stories and Inspiration

06:59 Applying Design Thinking in SMEs

11:56 Success Story: Wang Cafe

22:34 Prototyping and Co-Creation

23:53 Common Misconceptions About Design Thinking

24:44 Empathy in Design Thinking

26:37 Business Process Re-engineering vs. Design Thinking

27:53 Workflow Redesign with Design Thinking

29:38 The Importance of Customer Perspective

34:04 When to Implement Design Thinking

36:31 The Role of Empathy in Business

42:07 Conclusion and Resources

📝 Show Notes

• ​Website: ⁠www.thecuriouspeoplesolutions.com.sg⁠
• ​HEARyou (our digital empathy tool powered by AI): ⁠https://www.thecuriouspeoplesolutions.com/hearyou⁠
• ​Facebook: ⁠www.facebook.com/TheCuriousPeople?ref=hl
• ​LinkedIn: ⁠www.linkedin.com/in/the-curious-people-solutions

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