Welcome back to Podcaster Plus, the podcast dedicated to simplifying and automating your podcasting journey with practical tips, insider tricks, and strategic insights. In this episode, host Nathan Wrigley tackles a burning question for many modern podcasters: Should you post your podcast on YouTube?

With YouTube commanding a staggering 2 billion monthly users and holding its place as the world’s second largest search engine, it’s easy to see the appeal for podcasters aiming to boost their reach and engagement. Nathan delves into the unique advantages that YouTube offers, such as built-in community features, powerful discoverability, and additional monetisation streams beyond traditional podcast sponsorships.

However, it’s not all upside, he also highlights the real-world challenges, including the extra workload of creating video content, the risk of diluting your audience across multiple platforms, stricter copyright controls, and the need for a tailored approach rather than just repurposing audio files.

Drawing from real-world experience, Nathan unpacks common mistakes podcasters make on YouTube, from simply uploading static audio files to expecting automatic growth. Instead, he reveals actionable strategies for making YouTube work for your show, like starting out with highlight reels, focusing on quality over quantity, and leveraging YouTube's unique features for audience engagement.

Whether you’re a seasoned podcaster contemplating a move to video, or just exploring ways to widen your show’s influence, this episode arms you with the knowledge to decide if YouTube is the right next step.

Join Nathan as he sifts through the hype and gets practical about whether expanding your podcast onto YouTube will really move the needle for your goals and audience. Tune in now to find out if YouTube should become part of your podcasting toolkit!