• #148: How to Reduce Churn with Onboarding and Increase Revenue with Expansion | CRO School - pt.5

  • 2024/08/04
  • 再生時間: 21 分
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#148: How to Reduce Churn with Onboarding and Increase Revenue with Expansion | CRO School - pt.5

  • サマリー

  • You put so much time, effort and money into winning new customers. But keeping them, preventing churn, and looking for expansion opportunities is what helps take your organisation to the next level.

    Otherwise you’re just constantly trying to fill a bucket with holes in it.

    So many organisations don’t have a smooth onboarding process to ensure the customer sticks around. Even fewer know how to look for expansion opportunities to win more revenue from existing customers.


    Today we’re showing you how to do exactly that.


    Tune in and learn:

    + How to setup customer success to reduce churn

    + The checklist you need prior to going ‘live’, and what to include in your commercial deal pack

    + How to look for opportunities for revenue expansion


    This is the final part of our mini-series with 7x ex-head of sales, Adem Manderovic. We’re combining marketing and sales forces to build a revenue engine with total alignment. The outcome? A more efficient acquisition system that leads to sustainable growth.


    -----------------------------------------------------

    SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

    SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

    GET the latest CONTENT: https://theb2bplaybook.com/

    -----------------------------------------------------


    00:00 Creating an End-to-End Business Growth Engine

    02:28 Recap: Building Your Growth Framework

    05:14 The Importance of Live Quoting Days

    07:10 Ensuring Commercial Viability in Deals

    09:00 Streamlining the Onboarding Process

    11:10 Leveraging Customer Relationships for New Opportunities

    13:00 The Power of Referrals in B2B Growth

    14:30 Bringing Back Common Sense in Business Development

    16:00 Solving Sales, Marketing, and Customer Success Misalignment

    16:31 Accessing the Full Mini-Series and Additional Resources


    -----------------------------------------------------


    👥 Are you a B2B marketer in a small team??


    💰 Need to bring in more revenue for your company (so sales and your boss love you??)


    Get the:

    🔹 strategy

    🔹 templates

    🔹 tools


    So you have everything you need to drive more revenue for your brand.


    See why other B2B marketers like you love The B2B Incubator


    Check out: https://theb2bplaybook.com/demand-generation-course


    S06 E148 - The B2B Playbook

    #b2b #b2bmarketing #demandgeneration #demandgen

    #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing

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あらすじ・解説

You put so much time, effort and money into winning new customers. But keeping them, preventing churn, and looking for expansion opportunities is what helps take your organisation to the next level.

Otherwise you’re just constantly trying to fill a bucket with holes in it.

So many organisations don’t have a smooth onboarding process to ensure the customer sticks around. Even fewer know how to look for expansion opportunities to win more revenue from existing customers.


Today we’re showing you how to do exactly that.


Tune in and learn:

+ How to setup customer success to reduce churn

+ The checklist you need prior to going ‘live’, and what to include in your commercial deal pack

+ How to look for opportunities for revenue expansion


This is the final part of our mini-series with 7x ex-head of sales, Adem Manderovic. We’re combining marketing and sales forces to build a revenue engine with total alignment. The outcome? A more efficient acquisition system that leads to sustainable growth.


-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------


00:00 Creating an End-to-End Business Growth Engine

02:28 Recap: Building Your Growth Framework

05:14 The Importance of Live Quoting Days

07:10 Ensuring Commercial Viability in Deals

09:00 Streamlining the Onboarding Process

11:10 Leveraging Customer Relationships for New Opportunities

13:00 The Power of Referrals in B2B Growth

14:30 Bringing Back Common Sense in Business Development

16:00 Solving Sales, Marketing, and Customer Success Misalignment

16:31 Accessing the Full Mini-Series and Additional Resources


-----------------------------------------------------


👥 Are you a B2B marketer in a small team??


💰 Need to bring in more revenue for your company (so sales and your boss love you??)


Get the:

🔹 strategy

🔹 templates

🔹 tools


So you have everything you need to drive more revenue for your brand.


See why other B2B marketers like you love The B2B Incubator


Check out: https://theb2bplaybook.com/demand-generation-course


S06 E148 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing

#148: How to Reduce Churn with Onboarding and Increase Revenue with Expansion | CRO School - pt.5に寄せられたリスナーの声

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