#15: "The Best Season We've Ever Had" | Nicole Lee (NHL)
2024/11/14
再生時間： 55 分
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#15: "The Best Season We've Ever Had" | Nicole Lee (NHL)

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🏒🏆 In this episode, we had an absolute blast chatting with Nicole Lee -the Senior Director of Integrated Marketing at the NHL.

The league has been around for over 100 years & has gone through so many eras in that time. By all accounts - they’re in the midst of another golden era. Their revenue is at an all-time high which has been fueled by their captivating stars, intriguing storylines & new partnerships. Nicole's team works alongside their sponsors to help them mutually grow their businesses & the love for the sport. She joined 16 years ago & has helped the NHL grow the scale/impact of those partnerships.
Prior to that - she has a fascinating story of growing within the US (completing her Masters in Ohio, working at Disney in Orlando & Anheuser-Busch in Virginia).

Amongst other things - we chatted with her about the NHL’s record-shattering year, what winning partnerships look like, the importance of taking the long-view, the lost art of the handwritten note & whether the Leafs are finally going to win this year 🍾🤞.

More specifically, Nicole shared her thoughts on the following questions:
How would you describe what you do to a complete stranger? (10:12)
What's the benefit of Partnership Marketing for the NHL? (10:49)
What was your "Marketing Moment"? (12:08)
As you've progressed through your career, has there been a north star that has driven your decision making? (16:28)
How did you think about the trade-offs between career choices? (17:18)
Can you walk us through your 16-year career at NHL? (21:07)
How has your view of sponsorship marketing evolved over time? (23:46)
How does it feel to have been part of the growth of the NHL through your role in partnership marketing? (28:55)
How do you cultivate strong relationships with your partners? (33:25)
Can you walk us through an example of one of your partnerships and how that has come to life? (35:08)
How is your team evaluated for success? (40:10)
How is the marketing team set up at the NHL? (42:04)
Do you have any cautionary advice for anyone who wants to enter a Sports Marketing career? (45:07)
We put Nicole in the hot seat! (47:12)
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あらすじ・解説

🏒🏆 In this episode, we had an absolute blast chatting with Nicole Lee -the Senior Director of Integrated Marketing at the NHL.

The league has been around for over 100 years & has gone through so many eras in that time. By all accounts - they’re in the midst of another golden era. Their revenue is at an all-time high which has been fueled by their captivating stars, intriguing storylines & new partnerships. Nicole's team works alongside their sponsors to help them mutually grow their businesses & the love for the sport. She joined 16 years ago & has helped the NHL grow the scale/impact of those partnerships.

Prior to that - she has a fascinating story of growing within the US (completing her Masters in Ohio, working at Disney in Orlando & Anheuser-Busch in Virginia).

Amongst other things - we chatted with her about the NHL’s record-shattering year, what winning partnerships look like, the importance of taking the long-view, the lost art of the handwritten note & whether the Leafs are finally going to win this year 🍾🤞.

More specifically, Nicole shared her thoughts on the following questions:

How would you describe what you do to a complete stranger? (10:12)
What's the benefit of Partnership Marketing for the NHL? (10:49)
What was your "Marketing Moment"? (12:08)
As you've progressed through your career, has there been a north star that has driven your decision making? (16:28)
How did you think about the trade-offs between career choices? (17:18)
Can you walk us through your 16-year career at NHL? (21:07)
How has your view of sponsorship marketing evolved over time? (23:46)
How does it feel to have been part of the growth of the NHL through your role in partnership marketing? (28:55)
How do you cultivate strong relationships with your partners? (33:25)
Can you walk us through an example of one of your partnerships and how that has come to life? (35:08)
How is your team evaluated for success? (40:10)
How is the marketing team set up at the NHL? (42:04)
Do you have any cautionary advice for anyone who wants to enter a Sports Marketing career? (45:07)
We put Nicole in the hot seat! (47:12)

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