#159 – Are Global CEOs Ignorant of the Chinese Market? | Ex-Adidas MD, Entrepreneur & Venture Capitalist Jason Thomas
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#159 – Are Global CEOs Ignorant of the Chinese Market? | Ex-Adidas MD, Entrepreneur & Venture Capitalist Jason Thomas
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What happens when a global brand underestimates the Chinese market? In this episode, we speak with Jason Thomas – former Managing Director of Adidas Greater China and now entrepreneur in Dubai. With experience spanning Asia, the Middle East, and Africa, Jason shares what international companies often get wrong about China, how local brands have gained the upper hand, and why TikTok and digital ecosystems should no longer be ignored in global boardrooms.
We talk about:
– The rise of local Chinese brands and what sets them apart
– Why true localization goes beyond marketing slogans
– How excess inventory can damage brand value
– What Jason is building now – and what’s next
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