How To Sell A Service No One’s Heard Of: Storytelling Strategies For Innovative Offers

When you’re offering something that's new to your audience—whether it’s brand new to the world or simply unfamiliar to your audience—you face two major challenges: they're confused about what you offer and they don’t see the value of the service.

In this episode of the Strategic Storytelling podcast, I will show you how to use story—not fluff, not oversharing personal problems—to create clarity, establish relevance, and communicate the impact of your offer.

You’ll learn:

• The three reasons prospects get confused about a new service (#3 is the most common reason for offering any service)

• Real-world examples of small businesses solving this problem through stories (including those who should be using stories more than they are)

• A five-point checklist to craft stories that educate and convert (not just any story will work)

If you’re a service-based solopreneur or small business owner launching something innovative—or reintroducing an offer that’s being overlooked—this episode is for you.

• Downloadable Workbook: Cast the Characters in Your Business Story – Learn how to build strong stories using four essential roles: hero, guide, obstacle, and cheerleader. Click here.

• Work With Cathy: Want help crafting a story that clarifies your unique offer? Click here to get started.