#193 – All the things you need to know about starting a podcast for your small business with Kim Kerton
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#193 – All the things you need to know about starting a podcast for your small business with Kim Kerton
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Kim Kerton is the Founder of Good Side of the Bed, a boutique consulting firm that specialises in the education and strategic ideation of podcasting for brands, marketers and business owners
With both Content and audience-first thinking, local and international cultural insights and positive impact through story-telling is at the heart as well as the ability to find the commercial potential in content.
In this conversation, Kim and I discuss:
- Her journey starting a podcast
- "Build in public" as a strategy. What are the pros and con's and how she's warmed up to being more vulnerable
- The nuts and bolts around building a podcast and what to consider in the early days to make your show stand out
Connect with Kim on LinkedIn: https://www.linkedin.com/in/kim-kerton/ Connect with Kim on Instagram: https://www.instagram.com/goodsideofthebed_/ Good Side of the Bed Website: https://goodsideofthebed.com.au/ Unemployed and Afraid Instagram: https://www.instagram.com/unemployedandafraid/
Watch Emails that Sell Masterclass on demand and learn how to sell through story-based emails that your audience will want to open
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