What does it look like to go all-in on your private practice—without lingering in agency life or taking insurance? In this inspiring conversation, I’m joined by Erin, a second-career therapist who made a bold transition from the world of marketing analytics to a thriving private-pay therapy practice.

Erin shares how she filled her caseload within six months of launching, the mindset shifts that helped her stay the course, and the systems that supported her along the way. You’ll hear how she used her business background (and support from Confident Copy!) to build a website that truly speaks to her ideal clients—and how she leans on local Facebook groups to keep her practice visible.

If you’re early in your practice, or feeling discouraged by those who don’t “get” your vision, Erin’s story will remind you that it is possible to do this on your terms—and see success.

Here’s what you’ll learn in this episode:

1️⃣ How Erin went from new grad to fully booked in six months (without taking insurance)

2️⃣ The quiet mindset shift that helped her ignore the naysayers and stay focused on her goals

3️⃣ Why a clear, client-centered website + local Facebook groups became her go-to marketing strategy

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Erin's website: https://truenorthtn.net/
• Join the Confident Copy waitlist: https://walkerstrategyco.com/waitlist

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Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.