223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple

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223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple

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Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation! Laura and April cover a range of topics, including the importance of having a clear concept, storyboard, and outline before starting to write, finding the right editor and illustrator, the benefits of joining a writing group, marketing strategies, and the role of graphic design and layout in producing a high-quality book. Throughout the conversation, you will hear practical advice and personal anecdotes and experiences in self-publishing to help with your goals of becoming a children’s book author. A Few Children’s Book Creation Highlights: A Few Children’s Book Creation Highlights: April Cox was inspired to write her first children’s book when she had grandkids and spent time reading stories with them. Soon, they made up stories of their own.April’s passion for the project was driven by a desire to leave behind some values and virtues as a legacy for her future generations to read.April’s first children’s book creation, written for kids 4-8, was about her little labradoodle puppy and his journey to self-confidence Fiction books can lead to serendipitous events or opportunities that can touch, inspire or make a difference in someone’s life (her book resonated with a mother whose son is autistic and has a hard time with fine motor skills!)Writing your children’s book is very doable, but make sure you are aware of what different ages of kids you are writing for Laura wrote her first children’s book (called Duck Buddies) using a Google Sheet to keep track of the syllables on each line to ensure the rhyming was correctWrite using the tool that makes you the most comfortableAprile Cox created a self-publishing program that includes checklists, budget spreadsheets, and templatesPen names can be useful for authors who write in multiple genres, to keep their names and audiences separate. Using a pen name is a personal preference and some authors prefer to keep their personal information out of the public eyeAuthors can promote their work on social media, but it can be tricky when trying to promote a pen name Editing a kid’s book is important to turn a good story into a great story, especially if it has rhyming Bobby Hinman (fairybooklady@gmail.com) is recommended as a great editor for children’s books who specializes in rhyming Illustrating a children’s book is a very important part of the creation process Provide notes to the illustrator from the beginning to end of the bookBefore selecting an illustrator, send sample requests to three different illustratorsPaying $50 for a full-color image is commonIt’s important to assess the illustrator’s communication style and ability to take directionInvesting in quality illustrations for a 32-page children’s book can cost around $3,000, with $1,000 being the minimum for high-quality workMake sure to have a clear agreement in place with any illustrator you hire to avoid future misunderstandings or issues.There are resources available for authors to learn how to create illustrations themselves, but April recommends having a trusted coach or mentor provide honest feedback and help improve the quality of the workA client of Laura’s wrote a chapter book with black and white illustrations for each chapter to keep the cost of children’s book creation low Marketing is an important piece of the children’s book creation puzzle Getting the community involved in the illustration selection process can be a great marketing opportunityBuilding an email list and social media following is important for children’s book authors (social media platforms can change their algorithms or even ban authors, whereas an email list is under their control)Including a free bonus or read in exchange for an email address is a good way for authors to build their mailing list, which is their number one assetTeachers guides, children’s activity books, and coloring and activity books are great bonus items that can entice readers to join an author’s mailing list Publishing your children’s book should start with Amazon It is important to have the appropriate keywords and categories for your book on Amazon, including some less competitive categories to increase visibilityHigh-quality covers, book blurbs, and descriptions are important for selling books, regardless of how much money is spent on them. Paid ads can help getting more sales and audience members for your kids’ book Amazon ads are preferred for most books, but there are some books that are better suited for Facebook or TikTok ads depending on the audienceIt’s important to go where the audience is, for example, if a book is perfect for crochet lovers, ads on Pinterest would be better ...