Before I ever book a meeting with my management to ask for funding, lay out a strategy for my product's needs, or ask for sponsorship, I make sure what I'm asking for is grounded in reality.

Therefore, you will need an accurate and believable pitch. Precise prioritization of what should be in your pitch requires real user data, which means you need a broad enough sampling of user feedback to prove out the story for your pitch. Anything less than hard facts will only embarrass you and risk your credibility.

KEY TAKEAWAYS

1. The first thing I always do is seek out enough information from end users.
2. Here's a pro tip: I always ask my users to prioritize what's most important to them before concluding each feedback session. Doing so will reinforce the accuracy of your foundational data
3. The second action I take is sharing the summarized, prioritized user feedback with my business peers
4. The second action output will include summaries of prioritized user feedback and business priorities, which were mapped using user data.
5. My third action is to share the business output with my stakeholders. This output is aimed at making informed decisions based on a combination of prioritized user and business needs.
6. The stakeholder analysis's output should include details of resources, effort scoping, timelines, and budget requirements. I like to summarize these details into points within the overall product program pitch

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BEST MOMENTS

“When I prepare for a pitch, I need to anticipate the questions and possible push-back moments from what I'm presenting. The pitch needs to make sense right away to the new listeners.”

“The priorities of what I'm asking for must be rock-solid, or I won't get the business to invest in my strategy.”

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ABOUT THE HOST

Heather has had more than 25 years of experience working with 1000s of customers and securing hundreds of millions of product funding. Early in her career, she was successful at rapidly growing start-up organizations, and over the past 15+ years she has a record of aligning diverse teams to deliver value for customers and strategies for organizations. All through having a focus on solving customer needs to achieve business outcomes.

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