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Hope you have enjoyed the full episode with Camille Bell, Co-Founder of Poundcake and took away some learning about the readiness it takes to launch in retail stores.

On this mini drop, here are 3 powerful questions I asked Camille specifically about launching into retail stores - Enjoy! (and learn).

Questions asked:

1. What is the one thing you wish you knew before launching in retail stores that if known you feel would have impacted your business in a positive way the first early days of being on shelf?
2. With being in Ulta for a little over a year, What would you say are the benefits of having your brand in retail stores vs selling direct to consumer?
3. What are some important grants to apply for for listeners that have a beauty brand and looking for financial support to grow with a goal to enter retail?

Links to follow Poundcake and Camille's story:

Poundcake Website: https://poundcake.com/

Purchase Poundcake on Credo Beauty: https://credobeauty.com/

Go on Ulta website to find Poundcake in a store near you.

Poundcake Instagram: https://www.instagram.com/poundcake

Poundcake Tiktok: https://www.tiktok.com/@poundcakeofficial

How to Follow Shelf Talks Podcast on social:

Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

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Contact us via email: Hello@shelftalks.com

Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book