In this episode of The Best of LKN, Jeff Hamm chats with Chelsea Kowalski, the creative force behind two standout Instagram accounts: @LakeNormanExploring and @FollowOurCompass.

Chelsea shares how she transitioned from a career in accounting to content creation, her journey into social media management, and the growth of her local and travel brands.

Topics Covered:

• Chelsea’s move from upstate NY to Lake Norman
  
  
  
• The evolution from wedding videographer to full-time content creator
  
  
  
• Growing @LakeNormanExploring from food-focused to full lifestyle
  
  
  
• Behind the scenes of her travel account, @FollowOurCompass (72K+ followers)
  
  
  
• Working with brands like Sandals Resorts and local Lake Norman businesses
  
  
  
• Social media strategy tips for small businesses
  
  
  
• Favorite tools: iPhone, drone, CapCut, Instagram SEO
  
  
  
• Building community through content and collaborations
  
  
  
• The power of providing value and information in your posts
  
  
  

Local Businesses Mentioned:

• King Canary Brewing Co.
  
  
  
• Palm Berries
  
  
  
• Carolina Destinations
  
  
  
• Sully Steamer’s
  
  
  

Connect with Chelsea:

• Instagram: @LakeNormanExploring | @FollowOurCompass
  
  
  
• Email: lakenormanfood@gmail.com
  
  
  

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Jeff Hamm

Elevate Land & Realty

Charlotte | Lake Norman | High Country

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