The Size 15 Runner maxes out his energy as he takes it to the max while discussing the max cushion running shoe trend and how brands are maximizing profits; he warns of the devastating side effects runners face when they’re inflicted with the “yips”; and he pits running shoe geeks against sneakerheads in the lamest head-to-head battle nobody asked for.

• Max Cushion Shoe Trend — Does size matter? Running shoe companies sure seem to think so. Lately, every running brand and their mother are dramatically increasing the amount of midsole foam underfoot and naming their shoes some derivative of BIG. Find out why it’s a problematic trend.

• The “Yips” and Runners — The “yips” is the sudden and unexplained loss of skills typical to an athlete’s ability. So, what happens to runners inflicted with the yips? Only the worst things imaginable. (And, no, not all who run can be considered athletes.)

• Running Shoe Geeks vs Sneakerheads — There’s a centuries-old, nasty, bitter, hateful, scornful, and vengeful feud between running shoe geeks and sneakerheads that burns hotter than the fire of a thousand suns. There can be only one group of shoe lovers left standing when it’s all said and done. I make the case for why running shoe geeks shall reign supreme.

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