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Dr. Block dives into a meta-conversation about podcasting with Adam Schaeuble, a full-time podcaster and host of Podcasting Business School. Together, they explore the art and science of turning a podcast into a powerful business tool specifically for physicians. Adam introduces the concept of “organic discoverability” and shares unconventional yet effective strategies to maximize search visibility—like using title extensions and “keyword-stuffing” in just the right way. He breaks down his unique “perfect podcast name formula” to ensure the title not only grabs attention but also gets found when potential listeners type into Apple or Spotify’s search bar. They also discuss why it’s crucial to focus on promoting new episodes within a 72-hour window and how to strategically invite other top-ranked podcasters as guests. Adam's approach goes beyond the basics, offering a creative blueprint for physicians who want to take their shows to the next level without getting lost in the social media maze.

Adam Schaeuble is a full-time podcaster, podcasting business consultant, and host of Podcasting Business School, a top 100 ranked entrepreneurship podcast. He specializes in helping service providers optimize their shows to build an online business and convert listeners into clients. With a focus on organic discoverability, Adam guides aspiring podcasters to leverage SEO strategies, effective podcast titling, and content promotion to increase their reach and grow their audience.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

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