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This episode tackles misinformation in healthcare with Dr. Matthew Facciani exploring the psychological and social factors behind susceptibility to misinformation.

He explains that strong identity adherence can lead to biased information processing, making it essential to maintain diverse identities to approach information objectively. They discuss the challenges of engaging patients and peers who may believe misinformation and outline strategies such as building trust, using shared identities, and adopting a pre-bunking approach.

Additionally, Dr. Facciani emphasizes the importance of proactive science communication and engaging local communities to build trust before the next health crisis emerges.

Dr. Matthew Facciani is a postdoctoral researcher at the University of Notre Dame, working in the computer science and engineering department. He holds a PhD in sociology from the University of South Carolina and has held previous positions as a lecturer at Vanderbilt University. His research focuses on media literacy, political polarization, misinformation, and social networks. Dr. Facciani's forthcoming book, Misguided: Where Misinformation Starts, How It Spreads, and What to Do About It, will be published by Columbia University Press. He actively shares his work on social media, including Threads, LinkedIn, and his personal website, matthewfacciani.com.

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