Show notes

Building a business is the biggest roller coaster.  Until you start to build one you have no idea how psychologically challenging it can be. There are highs and epic lows, and sometimes both in the same day.

I was reflecting on why coaching is so helpful the other day, particularly for entrepreneurs. It’s because what we are doing means that the rate at which we come up against our own limitations is much more frequent than the average employed person. Most days we’re learning something new, challenging ourselves and making ourselves vulnerable as we try to make progress.  It doesn’t always work, we make mistakes, pick ourselves up, learn from them and go again.  We also frequently find ourselves recognising patterns of behaviour that hold us back and have to work out ways of overcoming them. It’s hard! We live with a never-ending cycle of growth and in order to get to growth, mistakes and learnings.

Sometimes we have to make mistakes ourselves but at other times we can avoid them, by learning from other people who’ve made them before us.

In this week's podcast I'm sharing more mistakes I have made along my entrepreneurial journey so far. Hopefully sharing my mistakes will stop you having to make them too, or at least reassure you that you're not alone in making them! 

These are common mistakes that are SUPER easy to make, yet make life much easier and more effective if avoided.

Listen to this podcast to hear:


[2:00] - Why who we spend time with impacts our business

[03:03] - What the Lean Start-up method and a Minimum Viable Product is and why you need to create one (and not be like me)

[06:10] – Why perfectionism kills progress

[08:55] – Why if you don’t know where you’re going, any road will get you there

[09:28] – The secret to creating money-making lead magnets

Perhaps you've made some of these mistakes before? Or you're still in the thick of making them/ What resonates with you? What did you find most helpful? I'd love to know!

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Update: AMotherBrand closed its doors in March 2023.

I now help purpose-driven female entrepreneurs to create maximum impact alongside maximum wellbeing, through 1:1 coaching.

I combine my experience as a Founder, with my background in Social Entrepreneurship, Positive Psychology and ICF-Certified Coaching to help ambitious women create the flourishing life and meaningful work that they desire.

Head to https://noniewhite.com to find out more.

Social links:

LinkedIn: https://www.linkedin.com/in/nonie-m-c-white/

Insta / facebook: @noniewhite_

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