This week we are getting a masterclass in content-based business with Bola Sokunbi. Bola is a finance expert, 4-time bestselling author, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S.

In this episode she shares:

• Her start as a financial advisor while side hustling Clever Girl Finance
• How she expanded past 1 to 1 business by creating courses and repeatable content
• How she was able to financially thrive while making her platforms free and accessible

Highlights include:

00:00 Intro

07:15 Becoming a financial expert

12:35 Initial business investments

20:30 Determining target audience

25:18 Building a team

32:40 Making the platform free and accessible

36:53 Benefits and challenges of brand partnerships

44:20 Being a content-first business

57:00 Tips for entrepreneurs

Check out this episode of Side Hustle Pro podcast and others out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.

Links mentioned in this episode

• Clever Girl Finance Website: https://www.clevergirlfinance.com/
• Clever Girl Finance Instagram: https://www.instagram.com/clevergirlfinance/
• Bola’s Instagram: https://www.instagram.com/clevergirlfinance/
• Bola’s Website: https://www.bolasokunbi.com/

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• Bola’s Instagram: https://www.instagram.com/clevergirlfinance/
• Bola’s Website: https://www.bolasokunbi.com/

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