0:00: Hey, mentor, Team Peter, coming at you with a help.

0:03: Best episode today.

0:06: Really fun one in my opinion, how do we avoid boredom as a mentor?

0:12: And maybe boredom is used too loosely here.

0:14: But the boredom I'm referring to is we repeat a lot of the same material over and over and for some of us that's four or five years or longer at this point, Some of you guys are a little bit newer and that's going to become something that you're like, I've said this before.

0:27: I've said this before.

0:29: And how do I avoid bringing in my newest hottest topic into the conversation?

0:33: Like I just read a great book and I'm like, I wanna bring unreasonable hospitality into every call because the book was so mind blowing to me.

0:41: I really want to talk about some tips and things that I do to avoid that shiny object.

0:46: So first of all, we all know we've heard it before.

0:49: We need to stay focused on doing the basics.

0:52: If you do the basics over and over, then we're going to see the best results.

0:57: It's almost as if we hosted an entire summit around that and virtuosity.

1:01: So we have to remind our mentors that we should be doing audits quarterly, semi annually or annually.

1:08: And those audits can change from financial audits to client journey audits.

1:12: Even doing seed client interviews over at least once a year is something I heavily encourage my clients to do because their seed clients are changing, especially seed clients that you had since before COVID to after COVID.

1:24: So I go back to the basics very often.

1:27: And in those basics, I like to audit different parts of the business with people again at various in increments throughout the year.

1:35: The next thing I love to do is if I have a lot of clients, I will often look at the most important thing in the tool kit that is relevant and I'll use that for all of my calls in the same day or all of my calls in the same month.

1:49: So recently, there's been a lot of transition back to storytelling on social media.

1:55: So looking at social media content and how we're utilizing that, especially with the update to the two brain tool kit around lead magnets.

2:04: And really, if you look back at a lot of my calls over the last few weeks, I've been reintroducing lead magnets to a lot of people because we get a lot of yeses.

2:11: Hey, do you know how to use a lead mag?

2:13: Oh Yeah.

2:14: Yeah.

2:14: Yeah.

2:14: I sent it out in my email last week.

2:16: Well, great.

2:16: Can you share your screen with me and show me how you used it?

2:20: And then I realized that their interpretation of lead magnet is one or two degrees different than maybe what Kieran or Tarn have told us about lead magnets.

2:27: So we really want to understand, are they using the most basic tools?

2:32: And then do they actually understand or comprehend how to utilize those tools?

2:38: So the audit doesn't stop on a call for my boredom for me, just to say, do you understand what we're saying?

2:44: It comes back to proof, either share your screen and show me, you understand or, and this is a big one for me.

2:51: I will go find someone of my clients that have done this really well and give my current mentee that I'm talking to social proof.

3:00: This is a great way to do it.

3:04: So oftentimes I go back and look at somebody that got 50 plus likes on one of Coop's top Facebook posts or they got a ton of shares on one of those things or they, I know their lead magnet brought in a few clients and I'll go and I'll get a screenshot of that and I'll share that.

3:19: So how do I avoid boredom?

3:20: A couple of key things here.

3:22: One, I'm always...