Tired of getting stuck in the weeds in your business, spending endless hours, and feeling overwhelmed by it all?

In this episode, Tim chats with Patrick Woodcraft, a seasoned consultant and business strategist with over 30 years of experience. They dive deep into strategies for turning your small business into a self-sustaining, income-generating machine. If you’ve ever felt like your business owns you, this conversation is for you.

Patrick shares his journey from his early days running a bike shop to helping entrepreneurs create businesses that work for them, not the other way around. They explore key business principles like building systems, mastering sales, and designing a business that doesn’t require the owner's constant involvement.

Patrick also breaks down the mindset shifts necessary for entrepreneurs to achieve true freedom, while Tim digs into the details of Patrick’s sales techniques, conversion strategies, and the importance of focusing on customer outcomes.

Whether you’re struggling to find time for your family or feel trapped in a never-ending grind, this episode offers real strategies to regain control and grow. Listen in for transformative insights that could change the way you run your business.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why most business owners feel trapped by their businesses, and the lightbulb moment that changed everything for Patrick (01:18)
• Are you serving your business or is it serving you? (03:17)
• Why mastering sales is the most important tool for business success (05:16)
• The trust issues around sales and how to change the narrative (07:55)
• Why sales should be all about helping clients, not manipulating them (10:44)
• Patricks’s experience with corporate disillusionment and his recognition of the desire to truly change lives (13:24)
• Convert leads into sales with this simple yet powerful sales matrix (17:56)
• The value of scripts in sales conversations (22:23)
• The power of the perfect intro in breaking through a potential client’s defences (23:21)
• How to dig deep into a potential client’s business needs (28:03)
• Why clients need to have that “aha” moment before they’re ready to buy (31:12)
• The power of the “invite” (35:27)
• Sealing the deal or redirecting with purpose (36:48)
• Quick-fire questions with Patrick (39:39)

Quotes

“The business is there to serve us, and not the other way around.” - Tim Hyde

“A business is a system that works for me to generate outcomes for me. It's an asset that adds to my lifestyle.” - Patrick Woodcraft

“Sales is one of those things that if we keep putting things in front of the wrong people and potentially coming at it with the wrong agenda, then of course we're going to feel uncomfortable, and we're going to feel rejected, and we're going to feel that personal sort of pain with it.” - Tim Hyde

“It is so powerful to feel heard. I think that one of the greatest things anyone can do for anyone else is listen to them — really listen and really hear, and not just be here waiting for my turn to talk.” - Patrick Woodcraft

“A lot of my work is really strategic and logical and practical and working on sales and marketing and strategy, and a lot of it is really transformational and just going, ‘How do we do the scary thing that everything in us is screaming not to do, but we know we have to do, because that's where the outcome is, that's where the result is, that's where the gold is.’” - Patrick Woodcraft

Resources

The E Myth by Michael E. Gerber