66. Would You Instruct You? Why Most Agents Fail at First Impressions
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66. Would You Instruct You? Why Most Agents Fail at First Impressions
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In this episode of The Complete Agent Podcast, hosts Dave Warburton, James Kendall, and Ian Storey dive into the real-world journey of taking an estate agency brand from budget to premium. They reflect on recent experiences in the market, sharing honest insights about what it really takes to attract higher fees and represent better homes.
From elevating property presentation and refining your personal brand, to using social media with intention, the team explore how branding and marketing need to align with the level of client you want to attract. They discuss the power of first impressions, the value of asking for the business, and why self-awareness is key when building a brand that commands attention.
This episode is a straight-talking call to agents who are ready to raise their standards and build a brand that reflects the market they truly want to serve.
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