In this episode of 7 Figure Annuity Sales, host Caleb North delivers a powerful message every agent needs to hear: stop trying to make one annuity do everything. Whether it's a MYGA, FIA, or income rider product, each annuity has a core strength—and your job is to match that strength to your client’s primary need, not chase a “Swiss Army knife” solution.

➡️ In this episode, Caleb breaks down:

• Why trying to cover growth, income, safety, and liquidity in one product often backfires

• The importance of identifying a product’s true purpose—and staying disciplined in how you present it

• How to avoid analysis paralysis when selecting annuities for clients

• Real-world examples of how agents get it wrong—and how to get it right

• A mindset shift that will lead to better client outcomes and cleaner sales

If you're trying to build a business based on clarity, confidence, and consistent results, this episode will help you stop overcomplicating and start strategically positioning the right product for the right reason.

In this episode of 7 Figure Annuity Sales, host Caleb North breaks down one of the most critical—and misunderstood—components of fixed indexed annuities: index strategies. If you're selling annuities without fully grasping how caps, spreads, participation rates, and crediting methods work, you’re leaving both value and trust on the table.

➡️ In this episode, you’ll discover:

• The core index strategies used in modern annuities (and when to use each)

• How to explain performance triggers, point-to-point crediting, and volatility control indices to clients

• Why not all index strategies are created equal—and what to look for in carrier design

• How to evaluate client suitability based on strategy, not just sizzle

• Proven tactics to position index strategies with clarity and confidence in your sales process

Whether you're a new agent or already writing consistent premium, this episode is your complete guide to understanding and using index strategies to maximize client outcomes and build trust through transparency.

In this powerful episode of 7 Figure Annuity Sales, host Caleb North pulls back the curtain on the often-misunderstood world of annuity bonuses. While bonus features can look enticing on paper, Caleb highlights the hidden pitfalls that many agents overlook—costly strings, limited use cases, and client outcomes that fall short of expectations.

➡️ What you’ll learn in this episode:
- The real mechanics behind annuity bonuses and how carriers apply them
- 3 key scenarios when a bonus actually benefits your client (and why they’re rare)
- How to calculate the true cost of a bonus, factoring in surrender charges, crediting rates, and policy terms
- Common sales myths around bonus-driven annuities—and how to avoid falling for them
- Tactical advice on when & how to position bonus features as a genuine value-add

Whether you’re a seasoned annuity advisor or just getting started in the financial planning space, this episode gives you a clear-headed, no-nonsense approach to assessing bonus-driven products. Caleb’s insights can help you protect your clients’ interests—and your credibility as their trusted advisor.