Today, I’m opening up about the honest, vulnerable moments in my business journey to help you navigate your nature-based business. In this episode, I share the lessons I’ve learned from both major setbacks and ongoing challenges. We’ll discuss how all businesses are messy behind the scenes, regardless of how they appear on social media. I dive into the details of a significant fail-learn experience related to a live event that resulted in a $20k loss, and reflect on an in-person retreat planned for November that hasn’t gone as expected. You’ll learn: 1. All businesses are messy behind the scenes. 2. Embracing honesty about failures is the only way forward. 3. You must analyze your target market size before launching an event or service. 4. It is wise to evaluate what you want to be known for when making business pivots. 5. A key to success is valuing your current and previous clients by honoring their investments. 6. Don’t be afraid to do what you love most in your business. You can learn more about the nature-based business retreat at https://www.therapyinthegreatoutdoors.com/retreat. Thank you for joining me in this heart-to-heart. See you next week! Bye. Timestamp outline of the episode: 00:00 Introduction and Purpose of the Episode 02:03 The Messiness of Entrepreneurship 03:31 Sharing Personal Business Failures 04:50 The Big Event Failure 06:29 Planning the Nature-Based Business Retreat 09:47 Lessons Learned from Low Enrollment 14:25 Pivoting the Retreat Focus 25:20 Valuing Current and Previous Clients 32:43 Final Reflections and Future Plans 36:14 Upcoming Episodes Preview