
#81 KT - How Churches Can Win People Outside Their Doors
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Ken Thomas (KT) from Connect Ministries discusses his faith journey and how Connect Ministries serves local churches across the United States.
Key Takeaways
- Connect Ministries helps churches meet new people through programs like Connect Camps and Connect Marketing
- KT emphasizes the importance of parents taking primary responsibility for their children's spiritual development
- Churches are encouraged to focus on serving and ministering outside their walls to reach those not thinking about faith
- The "front door" of churches has shifted to online/social media presence, requiring new strategies
Topics
Connect Ministries Overview
- Nonprofit organization serving churches for 18 years
- Mission: Help churches meet new people
- Key programs:
- Connect Camps: Day camps partnering with local churches (325,000+ campers, 15,000+ accepted Christ)
- Connect Marketing: Helping churches with online/social media presence
Parental Role in Faith Development
- Parents have primary responsibility, not just the church
- Make faith conversations natural part of daily life
- Seek resources from church leaders for age-appropriate discipleship
- KT's personal experience starting a church pushed him to lead his kids' spiritual growth
Ministry Outside Church Walls
- Focus on serving community with no strings attached (e.g. volunteering as youth sports coaches)
- Story of Mike at basketball tournament - drawn in by volunteers' service
- Christians should be known as best employees, leaders, community members
- "You're now entering your mission field" mindset when leaving church
Changing Church "Front Door"
- Most people check out churches online 3-4 times before visiting
- Over 50% decide not to visit based on social media/website
- Connect Marketing helps churches improve online presence and strategy
- Many church staff not trained in digital communication/marketing
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