• #95: Marketing Across Cultures with Aaron Barnes

  • 2024/04/22
  • 再生時間： 1 時間 2 分
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#95: Marketing Across Cultures with Aaron Barnes

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  • Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron's story and some of his research on how the influence of calling a product "top-rated" versus "best-selling" depends on culture (Barnes & Shavitt, 2024).

    For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

    Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.
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あらすじ・解説

Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron's story and some of his research on how the influence of calling a product "top-rated" versus "best-selling" depends on culture (Barnes & Shavitt, 2024).

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.
社会科学 科学
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