Sherman Winfield is an Atlanta-based Executive Creative Director at VML. His current duties include overseeing North America creative efforts for StudioX, the execution arm of OpenX, the bespoke agency network set up by WPP for The Coca-Cola Company. His latest work was an international launch for Minute Maid Zero Sugar, starring award-winning actor Jon Hamm.

Some of his past clients from prior agencies include Sam’s Club, Georgia Power, Kraft Mac & Cheese, Obama for America, Domino’s and New York Lottery.

Prior to VMLY&R, he served as VP/Creative Director at Fitzco for four years. During his tenure, he led creative on the world’s largest spice manufacturer McCormick, French’s, Stubb’s, Coca-Cola, Southern Company, amongst others regional and national brands. His most noted work during his tenure at Fitzco includes Coca-Cola’s “1,000 Name Celebration”, the :15 radio assignment-turned-national campaign for Share a Coke, and the full rebrand of French’s Mustard that resulted in a new creative platform, record sales, and a series of daring experiential efforts, including the highly successful Mustard Ice Cream.

Sherman’s creative work has been recognized and awarded internationally by Cannes, D&AD, One Club, Clios, London International Awards, New York Festivals, ADC, Radio Mercurys, The Webbys, The Shortys and numerous others. He has also been on multiple advertising juries, both locally and internationally, to recognize the industry’s best work. Business Insider also named him one of 50 Rising Stars on Madison Ave. in 2021.

He’s also passionately committed in helping to build a far-more diverse advertising landscape by actively participating in numerous efforts within the industry. This includes being named lead instructor and tutor at One Club’s ONE School, a free 16-week portfolio program aimed to help Black creatives break into advertising. In its first year, the graduate-to-hire rate was 80%. Sherman was also a part of the groundbreaking documentary series, Black Madison Ave., in which New York Festivals pulled together 6 of the 10 Black ECDs (less than 1% of creative leadership across major holding companies) to address the glaring discrepancy, and ways to fix it.

Outside of the industry, Sherman adores collecting rare sneakers (upwards of 165 pair & counting), DJIng, spending time with his superhero wife, two amazing sons and his puppy Coltrane.

North St. Louis, MO native Craig James Mitchell has established himself in the intersection of storytelling, culture, and business for nearly 16 years as a Voiceover Artist, MC/Curator, Marketing Executive, and Community Builder. Since 2013, he has enhanced connections between purpose-driven brands and their respective communities under his creative and talent service, Craig Mitchell Effect LLC. His campaign, 'The People's Voice,' showcases his role in his creative network as a "mouthpiece for hustlers" who are shifting the world with their stories and experiences to curate the culture he wants to see with the gift of voice.

Craig's voiceover journey began in 2015, when he initially provided scratch reads for pitch work at his former agency, Translation + United Masters LLC. Embracing their ethos of 'pushing culture forward' early in his advertising career, Craig carved a unique niche as a voiceover artist. His approach helps amplify stories and messages by infusing them with his infectious personality, genuine discernment, and innate tone and gravitas. These qualities deeply resonate with listeners, making him a go-to artist for his community of creatives.

Under CM Effect, Craig has delivered storytelling magic for an impressive array of clients, including the NBA, NFL, Moët Hennessy, Thurgood Marshall College Fund, Footlocker, Statefarm, and Google, to name a few. In 2023, Craig was cast as the inspiring voice of Budweiser's "6 Degrees of Bud" nationwide Commercial Campaign, featuring fellow hometown hero Metro Boomin. Roc Nation subsequently called on Craig to reverently narrate Jay-Z's Tribute exhibit, "The Book Of Hov," celebrating the icon's career for the 50th year of Hip-Hop. He was then chosen to be the voice of Courageous Conversations Global's groundbreaking DWB Automobile concept, designed to protect Black drivers during routine traffic stops, stirring the entire advertising industry. And he's no stranger to immortalizing monumental moments – having narrated Nike's tribute film to the NBA's 75th Anniversary, leaving an indelible mark on audiences worldwide.

Craig's impact extends beyond voiceover work. He is a true Master of Ceremony, fostering a sense of unity in any space through the universal language of music. This passion led him and his friends to co-found Melodies NYC, a community that uses music theory and their gifts to bring feeling and identity to various spaces across the city. His unique style of MCing and live community management has shaped unforgettable experiences like Brooklyn's favorite family reunion: Brown Sugar Bounce, Lavender & Velvet, Fun With Friends, Everyday Ppl, and many others.

Outside of the spotlight, Craig is a dedicated advocate for his community. He serves on the board of the Creative Heritage Foundation, a role that allows him to support and elevate black creatives in St. Louis. This commitment is deeply rooted in his upbringing and education at Gateway HS and Alabama A&M University. Craig's ultimate goal is to inspire the next generation of creatives to be their best self, pursue their dreams, and think beyond their imagination.
With a career that spans from the boardrooms of major brands to the airwaves of cultural phenomena, Craig Mitchell is a catalyst for disruption and a testament to the transformative power of storytelling. For more information about Craig and his work, visit craigmitchelleffect.com or contact connect@cmeffect.com.

Liliane Bedford joins Confluential Films from Stacey Sher's Shiny Penny Productions, where she served as Vice President of Development and Production. During her time at Shiny Penny, Liliane she co-produced the upcoming A24 horror pic Heretic and worked to expand a robust development slate in both Film & TV. Previously, she worked as a creative executive at Issa Rae's Hoorae Media, coming there after working with director Melina Matsoukas on notable projects such as Rae's acclaimed HBO series Insecure. While at Hoorae, Liliane co-produced the second season of A Black Lady Sketch Show. Prior to that, Liliane worked with director Melina Matsoukas on creative projects such as HBO’s Insecure and eventually left to join Hoorae Film & TV where she co-produced season 2 of A Black Lady Sketch Show. Liliane is passionate about working with creatives of color to develop and produce meaningful and entertaining content that resonates with diverse audiences.

Liliane is a proud alum of Howard University and a native of Texas where she briefly worked in politics before transitioning to the entertainment industry in 2015 shifting her activism to storytelling.