AEC Marketing for Principals

著者: Katie Cash and Judy Sparks
  • サマリー

  • AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.

    © 2024 AEC Marketing for Principals
    続きを読む 一部表示
activate_samplebutton_t1
エピソード
  • Making an Impact: Smarter Decisions and Stronger Teams With The BOSS Method
    2024/10/08

    Strategies and operations are key to helping your team make smart decisions, work more efficiently, and adapt to a changing market.

    Join Katie in this episode as she sits down with Stu Haney, Management Consultant of AEC OPS to talk about his innovative BOSS method. They’ll talk about the importance of respectful talent acquisition, implementing structured systems, and recognizing operational shortcomings.

    Get the insights and practical strategies you need to create a positive workplace culture, boost employee engagement, and drive growth in your business.

    Topics discussed in this episode:

    • management consulting
    • design and construction
    • project management
    • business strategies
    • BOSS method
    • talent acquisition
    • operational efficiency
    • workplace culture
    • recruitment strategies
    • business success
    • systemic approach

    Connect with Stu Haney, AEC Management Consultant - AEC OPS

    https://aec-ops.com/

    https://www.linkedin.com/in/stewart-c-haney/


    Join Katie and Judy at SmartWin2025 on February 11, 2025. Use code "Smart40" and get 40% off your registration. https://smartegies.com/smartwin/


    Connect with Katie

    https://smartegies.com/

    続きを読む 一部表示
    37 分
  • Making An Impact: Unleashing Creativity with Strategic Business Solutions
    2024/09/17

    As a professional, you probably work hard to perfect your craft but might be neglecting the essential skills of business management.

    In this episode of AEC, Katie chats with Kyle Peterson, Principal and Business Leader at Nelson Worldwide, about his role managing six studio locations and how his design background guides his business approach. Kyle highlights the importance of being a trusted partner and truly understanding clients' needs to drive success.

    Tune in to discover how to blend your vision with real operational expertise to achieve powerful strategic growth.

    Topics discussed in this episode:

    • Nelson Worldwide
    • business leader
    • sales strategies
    • business management
    • architecture
    • smart marketing
    • strategies that make an impact
    • business data
    • design excellence
    • financial success
    • business change
    • financial literacy
    • sales process


    Connect with Kyle Peterson, Principal NELSON Worldwide:

    https://nelsonworldwide.com/

    https://www.linkedin.com/in/kylerpetersonmba/


    Join Katie and Judy at PSMJ Resources AEC MarketPro! This year's event will occur on Wednesday, September 25, 2024, in Austin, Texas. Use code "Smartegies" to receive $200 off your registration.


    Connect with Katie

    https://smartegies.com/


    Rate, Review, & Follow on Apple Podcasts:

    We hope you’re finding value in our AEC Marketing For Principals. Your feedback is important to us and we’d love to hear from you.

    Here’s how you can help. Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.” Let us know what you found most helpful from this episode!

    And if you haven’t done so already, give the podcast a follow, and you'll be notified when new episodes come out.



    続きを読む 一部表示
    31 分
  • Making An Impact: Successful AEC Hiring with Bryce Batts
    2024/08/27

    Katie is back and talking to Bryce Batts, a seasoned recruiter and co-owner of Career Collective, to explore attracting and retaining top talent in the AEC industry. Bryce emphasizes the need for swift communication and efficient interview processes to capture high-caliber candidates' interest. She advises employers to collaborate closely with recruiters, timing offers strategically to avoid premature proposals that candidates might leverage for better opportunities. They also discuss the importance of making strong initial offers rather than attempting lowball negotiations, which can deter potential hires. Authentic job descriptions and genuine passion in the recruitment process are essential to attract the right talent.


    The discussion shifts to the competitive nature of the current job market, highlighting the importance of digital presence and effective employer branding. Embracing platforms like LinkedIn™ for outreach and showcasing company culture is crucial. Bryce advocates for proactive networking and personalized direct outreach over mere job postings. The conversation also underscores the benefits of offering flexible work schedules, generous PTO, and compelling employee perks to remain competitive without straining financial resources. Collaborative efforts between marketing, HR, and recruitment teams are vital for crafting impactful hiring strategies that resonate with prospective hires and align with the company's values and culture.


    Topics discussed in this episode:

    • Job descriptions
    • Recruitment
    • AEC Industry
    • Career-minded women
    • Networking
    • Digital platforms
    • Work-Life balance


    Connect with Bryce Betts, Career Coach and Co-owner of Career Collective
    https://www.mycareercollective.com/
    Follow her on Podcast: https://podcasts.apple.com/us/podcast/wine-after-work/id1590870145

    Founded with a Singular Vision: Providing both candidates and employers with premier access to the best in AEC Industry opportunities. We empower employers with the right talent and candidates with career-defining opportunities ensuring that every placement is not just a job filled, but an effective, strategic fit.


    Join Katie and Judy at PSMJ Resources AEC MarketPro! This year's event will take place Wednesday, September 25, 2024, in Austin, Texas. Use code "Smartegies" to receive $200 off your registration.

    Connect with Katie

    https://smartegies.com/



    続きを読む 一部表示
    42 分

あらすじ・解説

AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.

© 2024 AEC Marketing for Principals

AEC Marketing for Principalsに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。